Marketing Brand Strategy Business Leadership

Apple is 2022’s top brand with Microsoft ascending to No 2, per Interbrand


By Audrey Kemp | Junior reporter

November 3, 2022 | 5 min read

Interbrand’s annual report identifies the strongest global brands that will continue to thrive despite looming economic uncertainty.

microsoft hq

Microsoft leapfrogs Amazon to the #2 spot in 2022 / Credit: Adobe Stock

Brand consultancy Interbrand today released its ‘Best global brands’ list of 2022.

Out of the world’s top 100 brands, Apple retained its top spot after increasing 18% in year-over-year brand value to about $482m. Meanwhile, Microsoft, with a $278m valuation, took Amazon’s No 2 ranking. Other notable placements include Nike entering the top 10 for the first time, edging out McDonald’s.

“At Microsoft, we believe that technology can help empower every person and every organization on the planet to achieve more,” said Microsoft’s executive vice-president and chief marketing officer Chris Capossela in a statement. “While we continue to help customers digitally transform and leverage our technology to do more with less, we’re excited to grow with our audiences beyond brand constraints as a truly valuable part of their lives.”

Interbrand’s valuation methodology relies on various pieces of analysis, including the role the brand plays in purchase decisions, its competitive strength and its ability to create loyalty and yield sustainable profit in the future. The research covers the period between June 1, 2021 and May 30, 2022, while analysis was undertaken between June and September 2022.

The top 10 global brands of 2022:

1. Apple

2. Microsoft

3. Amazon

4. Google

5. Samsung

6. Toyota

7. Coca-Cola

8. Mercedes-Benz

9. Disney

10. Nike

Suggested newsletters for you

Daily Briefing


Catch up on the most important stories of the day, curated by our editorial team.

Ads of the Week


See the best ads of the last week - all in one place.

Media Agency Briefing


Our media editor explores the biggest media buys and the trends rocking the sector.

The total brand value of the top 10 brands exceeds the total brand value of the 90 other brands on the list.

While financial markets have shown significant swings over the last few years, the value of the world’s strongest brands has steadily increased, driving customer choice, loyalty and margins.

“As we journey through this period of economic uncertainty, the most successful brands will continue to make ever stronger connections with consumers,” said Interbrand’s global chief executive Gonzalo Brujó in a statement. “It is no longer enough to have a static business and brand offering. Successful brands know how to harness new technology to create improved experiences for consumers and become a truly integrated part of their lives.”

For more, sign up for The Drum’s daily US newsletter here.

Marketing Brand Strategy Business Leadership

More from Marketing

View all


Industry insights

View all
Add your own content +