The Drum Awards for PR 2022

Live in -h -min -sec

Creativity Ad of the Day Creative Works

Ad of the Day: Fridays for Future ‘Aliens’ ads target US politicians ahead of midterms

Author

By Amy Houston | Reporter

November 3, 2022 | 3 min read

Poster campaign from Greta Thunberg fronted movement says greatest threat to Earth is closer than we think.

Aliens01

Fridays for Future poster campaign / Fridays for Future

Humans have long been fascinated with the idea that aliens exist and could potentially wreak havoc upon our world, but the environmentalism group Fridays for Future wants to warn that the true threat to this planet has been here all along.

‘Aliens’ is a poster campaign that takes inspiration from retro sci-fi movies and shows different environments under attack from humans in scenes that look eerily similar to aliens attacking a foreign planet.

The campaign has been released in the run-up to the US Midterm elections to highlight that many politicians deny climate change and, because of this, irreparable damage is being done to the planet.

Aliens03
Aliens02

Credits

Agency: Fred & Farid Los Angeles

Chief creative officers: Fred & Farid

Creative directors: Chelsea Steiger, Nicolas Berthier

Creatives: Cameron Higginbotham, Radouane Guissi, Ciana Alessi, Hilary Smith, Bridget Callahan, Kiyomi Morrison

Agency supervisor: Jules Chaffiotte

Strategy director: Eileen Zhao

Executive producer: Amanda Van Caneghem

Illustrator: Paul Chan

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Creativity Ad of the Day Creative Works

More from Creativity

View all

Trending

Industry insights

View all
Add your own content +