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Ad of the Day: Fridays for Future ‘Aliens’ ads target US politicians ahead of midterms


By Amy Houston, Senior Reporter

November 3, 2022 | 2 min read

Poster campaign from Greta Thunberg fronted movement says greatest threat to Earth is closer than we think.


Fridays for Future poster campaign / Fridays for Future

Humans have long been fascinated with the idea that aliens exist and could potentially wreak havoc upon our world, but the environmentalism group Fridays for Future wants to warn that the true threat to this planet has been here all along.

‘Aliens’ is a poster campaign that takes inspiration from retro sci-fi movies and shows different environments under attack from humans in scenes that look eerily similar to aliens attacking a foreign planet.

The campaign has been released in the run-up to the US Midterm elections to highlight that many politicians deny climate change and, because of this, irreparable damage is being done to the planet.



Agency: Fred & Farid Los Angeles

Chief creative officers: Fred & Farid

Creative directors: Chelsea Steiger, Nicolas Berthier

Creatives: Cameron Higginbotham, Radouane Guissi, Ciana Alessi, Hilary Smith, Bridget Callahan, Kiyomi Morrison

Agency supervisor: Jules Chaffiotte

Strategy director: Eileen Zhao

Executive producer: Amanda Van Caneghem

Illustrator: Paul Chan

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