Nominations revealed for The Drum Awards for the Digital Industries 2022

Our global judging panel – which includes experts from Forbes, CNN, TMW Unlimited, Deliveroo, Uefa, MediaCom, Wunderman Thompson, Tinder, Danone, YouTube, BBDO Worldwide, Airbnb, Rapp and Twitch – was on the lookout for fresh, impactful and effective work.

Winners will be announced at a ceremony at The Drum Labs in London as part of our week-long awards festival running from December 5-9. You can check out the full shortlist of nominations below:

Not-for-Profit/Charity

• Eight&Four for British Heart Foundation

• Geometry Colombia (A VMLY&R Commerce Company) for Fundación Rescátame

• The Digital Age for My Name’5 Doddie

• The Kite Factory and Don’t Panic for WaterAid

• Torchbox for Disasters Emergency Committee

• Zulu Alpha Kilo for Black Business and Professional Association, Toronto Metropolitan University’s Diversity Institute, Canadian Congress on inclusive diversity and workplace equity and Pride at Work Canada

B2B Sector

• Canon Content Hub (Canon Europe and Nelson Bostock) for Canon Europe

• Finally Agency for LG Business Solutions

• Hidden for ABB, Formula E and Johnson & Johnson

• Peak Ace AG for Softgarden

• TMWI for Raja Workplace

• VMLY&R Commerce USA for Continental

Finance/Professional Services

• Adthena for Legal & General

• iCrossing UK for Fidelity

• Nomensa Ltd for Swissquote

• OmniGOV at MG OMG for UK Government

• Yard Digital for Wealthify

• Zulu Alpha Kilo for Interac

Retail and E-commerce

• Adthena for L’Oréal USA and Armani Beauty

• Deloitte Digital for Chipotle

• Herd for Steamforged Games Ltd

• Novos for Piglet in Bed

• Peak Ace AG for SharkNinja

• Spark Foundry for Currys

• VMLY&R Commerce for Pizza Hut

• VMLY&R Commerce USA and Mexico for Elena’s

• VMLY&R Commerce USA for General Mills

Automotive and Transport

• Artefact for Hertz

• Candyspace for Mazda

• Eight&Four for Genesis Motor Europe

• OneFifty Consultancy for Mazda UK

• Spark Foundry for Rail Delivery Group

• Twitch for Dr Ing hc F Porsche AG

Consumer Products or Services

• Publicis One Touch for Nivea

• RocketMill for Kimberly-Clark

• The Kitchen/Kraft Heinz (powered by Hogarth) for Heinz

• VMLY&R Commerce Mexico for Corona

• VMLY&R Commerce USA and Mexico for Elena’s

• VMLY&R Commerce USA for General Mills

Music, Entertainment, Gaming and E-Sports

• GLTCH Group for HoYoverse

• Herd for Steamforged Games Ltd

• Sony Pictures Entertainment India

• The Park for NBCUniversal DreamWorks

• TheSoul Publishing for TheSoul Publishing

• ViewSonic

Travel/Leisure/Tourism/Sports

• Brandnation for Merrell

• Delve for EconomyCarRentals

• OneFifty Consultancy for Airbnb

• Performance Art for Black & Abroad

• Qumin for Marriott International

• Uefa Women’s Euro 2022

• WMX for Delta

Healthcare and Pharma

• AnalogFolk for Canesten UK, Bayer Consumer Health

• Deloitte Digital for NYU Langone Health

• Equator for HCA Healthcare UK

• SilverCloud Health

• Spark Foundry for GSK/VOltarol

• The Boulder Group for SCIEX

Public Sector or Government

• Digital Communications and Ministry of Justice

• Great State for The Royal Navy

• Karmarama, part of Accenture Song, for National Citizen Service (NCS)

• LadBible Group for British Army/Capita

• OmniGov at MG OMD for Office For National Statistics

• OmniGov at MG OMG for UK Government

• Yard Digital for VisitScotland

Most Effective NFT Campaign

• Gravit8 for Shell PLC and Pennzoil

• Highlight PR for Papa John’s International

• Publicis One Touch for Nivea

Best Metaverse Activation

• Anzu.io for American Eagle Outfitters

• McCann New York for Mastercard

• Metavision for John Lewis & Partners

• Metavision for Timberland

Digital for Good

• Ministry of Justice

• Performance Art for Black & Abroad

• The Boulder Group for SCIEX

• Wongdoody for The Financial Times

• Wunderman Thompson UK for BT Sport

• Zulu Alpha Kilo for Black Business and Professional Association, Toronto Metropolitan University’s Diversity Institute, Canadian Congress on inclusive diversity and workplace equity and Pride at Work Canada

• Zulu Alpha Kilo for Royal Canadian Legion/HomeEquity Bank

Most Effective First-Party Data Strategy

• Deloitte Digital for Dow Jones & Company/The Wall Street Journal

• Delve for EconomyCarRentals

• iCrossing UK for Fidelity

• Journey Further for Luxury Ratan

• Spark Foundry for George

Fashion, Health, Beauty or Luxury

• Adthena for L’Oréal USA and Armani Beauty

• Barbarian for Fenty Beauty

• Clinique/SharpEnd for Clinique

• Coty UK & I

• Silverbean for Ralph Lauren

Best Website Design

• Cambridge Creative for The Astbury

• Candyspace for Chateâu d’Esclans

• Evensix for Rowse Honey

• Herd for Steamforged Games Ltd

• Real Estate Management UK (LTD) for The Shard

• RocketMill for 1st Central

• Third and Grove for UKG

Best In-house/Self Promotion

• LoveThat (creative services of BECG)

• Yard Digital

Best Response to Change

• Barbarian for Fenty Beauty

• Channel Bakers for Jason Markk

• Deloitte Digital for NYU Langone Health

• Delve for Unicef USA

• Essence for The International Olympics Committee

• Salesforce

• Samba TV

Best Responsible Digital Engagement with Kids & Teens

• Anzu.io for Istanbul Grand Airport

• EE, Essence, Digitas and Saatchi & Saatchi for EE

• Inbrax for Techo Chile

• Initiative/Venatus for The Lego Group

• PHD, SuperAwesome for Gap Teen

• The Lego Group

• We Are Tilt and Collingwood Learning for Diageo

Best Tech Platform

• Bidstack

• Frameplay

• Hidden for ABB, Baker Huges, Formula E and Johnson & Johnson

• Multivitamin Group for SkyBound Rescuer

• Ogury

• Piano

• Vamp

Best Digital Transformation

• Channel Bakers for Jason Markk

• Delve for Gerber Life Insurance Company

• Great State for The Royal Navy

• VMLY&R Commerce Mexico for Corona

Technical Innovation

• Fifty Technology

• Gravit8

• Infinity

• MG OMD for LNER

• Multivitamin Group for SkyBound Rescuer

• VMLY&R Commerce Mexico for Corona

UX/Usability

• Scoop and Spoon for Allianz SE

• TPXimpact for Thinkuknow

• Un.titled (part of Williams Commerce group) for The Courtauld Institute of Art

• VMLY&R Commerce Mexico for Corona

• Williams Commerce for Ping Europe Limited

Most Effective Use of Social Media

• Essence for EE

• Qumin for Marriott International

• Spark Foundry for Rail Delivery Group

• The Kitchen and Kraft Heinz (powered by Hogarth) for Heinz

• VMLY&R Commerce Mena for Twitter

• Zulu Alpha Kilo for Campbell’s Co of Canada

Best Digital Brand Experience

• Coty UK & I

• Lowe Lintas India/White Rivers Media for Hershey India

• Nomensa Ltd for Swissquote

• Performance Art for Black & Abroad

• Scoop and Spoon for Austrian Olympic Committee

• Twitch for Dr Ing hc F Porsche AG

Most Effective Use of Video

• Karmarama, part of Accenture Song for National Citizen Service (NCS)

• Lemonlight for Yogibo

• M&C Saatchi Indonesia for Manan Shah

• PinkNews

• Razorfish for Church & Dwight

• Salesforce

Most Effective Use of Branded Content

• Clinique/SharpEnd for Clinique

• Gravity Global for Embraer

• Karmarama, part of Accenture Song for National Citizen Service (NCS)

• Spark Foundry for GSK/Voltarol

• Spark Foundry for Woodford Reserve

• Twitch for Dr Ing hc F Porsche AG

• VMLY&R Commerce for Pizza Hut

Most Effective Use of Data

• Deloitte Digital for Dow Jones & Company/The Wall Street Journal

• Performance Art for Black & Abroad

• Performics at Starcom for Primark

• Spark Foundry for George

• Wunderman Thompson for BT Sport

Most Effective Use of Organic Search

• Accelerate agency for Dialpad

• Housekeep

• Performics at Starcom for Domino’s Pizza Group

• Reddico

• Urban Decay Cosmetics

Most Effective Integrated Marketing Campaign

• Brandnation for Merrell

• The Kite Factory for White Claw

• ViewSonic

• VMLY&R for Human Rights Campaign

Most Effective Use of Paid Search

• Artefact for Hertz

• Equator for HCA Healthcare UK

• iCrossing UK for Fidelity

• Launch for IMSM

• Netpeak for ARX Insurance Company

• Peak Ace AG for SharkNinja

• Spark Foundry for Takis

• Torchbox for Disasters Emergency Committee

Most Effective Digital Media Strategy

• LadBible Group for KFC

• Lane Media for Fairfax & Favor

• Serotonin for ASSOS of Switzerland

• News UK for The Times and The Sunday Times

• ViewSonic

Most Effective Use of VR and AR

• Bidstack and Starcom Worldwide for Paco Rabanne

• Performance Art for BMW Canada

Most Effective Use of AI/Machine Learning

• Adthena

• Amplified Intelligence

• BrightBid for Moneypenny.co.uk

• CatapultX

• Cognitiv

• LoopMe for La Colombe

Digital Team of the Year

• Incubeta

• Megaphone

• PinkNews

• RocketMill

• The Kite Factory

• TheSoul Publishing

• Torchbox

Trader of the Year

• Brecht Debels, Omnicom Media Group

• Lucy Aplin, Digitas

• Ornella Grillo, Marita Fontichiari & Stefano Forcinetti, PHD

• Manuel Lecona, Hearts & Science (Team AMQ/TeamX)

• Melissa Morrison, Spark Foundry

• Sezgin Gündüz and Simon Strohmann, PHD