Clear Channel moves streets ahead as digital out-of-home screens proliferate
Media owner Clear Channel has hit an out-of-home (OOH) milestone with its digital screen portfolio.
Clear Channel’s digital OOH estate now includes 3,600 screens nationwide
Outdoor communications specialist Clear Channel has marked a major milestone in its bid for ubiquity on Britain’s streets with the installation of 3,600 digital screens.
The media provider has invested heavily in expanding its mall network with the installation of 600 ’Live Screens’ in high-traffic retail environments, augmented by a further 3,000 AdShel Live Screens on the high street.
Clear Channel is investing in ever more screens to provide brands with a budget-friendly refuge from the spiraling cost of media. This is underscored by in-house research suggesting that 60% of UK retail spending is still conducted in physical retail environments.
By commanding the attention of shoppers close to the point of sale, Clear Channel is betting that brands will choose it to reach the 29% of consumers who dither over purchases until they hit the shops.
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Richard Bon, UK joint managing director and Europe commercial lead, said: “Not only do these significant additions to our digital out-of-home (DOOH) network unlock more opportunities for brands to reach consumers at scale – from leading shopping malls to busy high streets – but it also demonstrates the hard work and dedication of all teams involved from sales to operations across the UK.
“DOOH’s ability to shape consumer experiences in the real world, with flexibility and creativity at its core, is something we take great pride in and will continue to do so in the future.”
Clear Channel boasts that its DOOH network is the largest in the UK, with a presence in 185 towns and cities. Investment in new screens has also enabled the adoption of new technologies such as Waferlite panels, which it claims consume up to 50% less energy.