Ad of the Day: Shelter details bleak reality children could face this Christmas
The charity estimates that 119,500 children will be without a home this winter, waking up on Christmas day in temporary accommodation.
Following on from last year’s acclaimed film ‘The Drive,’ housing charity Shelter has released another hard-hitting video that details the realities many families will face over the coming months.
In ‘Brave Face,’ viewers watch a typical day unfold for a young boy. Throughout the course of the day he receives bad grades, misses out on pudding at lunchtime and lets in a goal at football practice. Yet, throughout all of this, he keeps smiling.
As the day ends, the youngster heads home and it‘s only then we realize that he and his mother will be spending Christmas in a noisy and cramped bedsit. The final message reminds viewers that no child should have to put on a ‘brave face‘ but, without a home, many do.
The campaign, created by agency Don‘t Panic, is being promoted across owned social media channels, as well as TV.
Credits
Agency: Don’t Panic
Founder: Joe Wade
Creative partner: Rick Dodds
Strategy and engagement partner: Ellie Moore
Client partner: Jane Marshall
Creative director: George McCallum
Senior project manager: Rosie Johnstone
Senior account manager: Rheia Chand
Executive producer: Jennifer Clare Houlihan
Junior producer: Ani Bosco
Production company: Academy Films
Directors: Si&Ad
Head of production: Gemma Priggen
Executive producer: Medb Riordan
Producer: Lexi Kiddo
Production manager: Colum Ewart
1st AD: James Sharpe
Director of photography: Alex Barber
Gaffer: Niko Kalimerakis
Production designer: Fletcher Jarvis
Stylist: Katie McGoldrick
Make-up artist: Marta Wozniak and Jin Jin Ong
Stills: Jim Fenwick
Cast
Jayden: Maxwell Smith
Mum: Uru Eke
Dinner lady: Nicci Andrews
Football kids: Asantewaa Manfo, Jayden Savage, Jude Ugbehe, Stanley Potter, Taaraz Sesay and Tristan Orgill-Faulkner
School: Bush Hill Primary
Edit
Edit: Final Cut
Editor: Joe Guest
Assistant editor: Leah Burton
Edit producer: Nikki Porter
Post-production
Post: Electric Theatre Company
Colorist: Jason Wallis
Producer: Alasdair Patrick
Sound
Audio post-production: String & Tins
Sound design and mix: Joe Wilkinson and Culum Simpson
Audio producer: Alina Miroshnichenko and Eimear Gorey
Music: Dean Martin – When You’re Smiling
Music supervisor: Stephen Ettery, Wake the Town
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