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What are the human costs of pitching? A podcast conversation with Blair Enns


By Sam Anderson | Network Editor

November 1, 2022 | 2 min read

For The Drum’s podcast CEO Matters, Across the Pond’s Julie Cohen talks with Blair Enns, author of The Win Without Pitching Manifesto, about what pitching does to pitchers.

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What are the human costs of pitching? / Lysander Yuen via Unsplash

The Drum’s newest podcast series is back with its second episode: The (Real) Human Cost of Pitching.

In this series, marketing leaders go off-leash, talking about what matters most to them, alongside the people with whom they most want to talk about it. Here, Julie Cohen, founder and chief executive of agency Across the Pond, sits across from Blair Enns, who quite literally wrote the book on (not) pitching: The Win Without Pitching Manifesto.

The pair discuss the idea that pitching isn’t merely a business process; it interlinks complexly with a company’s culture. They also share their personal experiences with the topic and what they’ve learned in the process.

For your audio fix, visit The Drum’s podcast hub.

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