The Drum Awards Festival - Extended Deadline

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By Amy Houston, Senior Reporter

November 1, 2022 | 2 min read

The stout brand hopes to celebrate the power of football fandom in the run-up to the Fifa World Cup.

Set in a bustling Nigerian football viewing center (an extension of stadiums in many African cities), ‘Brothers’ tells the story of two siblings bound by their love of the beautiful game.

Miracle and his brother Abidemi use their infectious passion to bring the community together and watch various matches socially. For Miracle, who is blind, football isn’t just about what we see – it’s how it makes us feel.

The work is the latest addition to the ‘Black Shines Brightest’ campaign from Guinness that launched last year. According to the brand, it has led to 1.5 million new Guinness drinkers across Africa.


Client: Diageo

Brand: Guinness

Campaign title: Brothers

Client name: Olawale Adetula

Creative agency: AMV BBDO

Chief creative officers: Nadja Lossgott and Nicholas Hulley 

Creative director: Nadja Lossgott and Nicholas Hulley          

Creative team: Ben Smith and Dan Kennard

Agency planning team: Joe Smith

Agency account team: Ella Dolding and Elana Murphy

Agency producer: Leo Rowbotham 

Media agency: PHD and OMD South Africa

Production company: Giant 

Director: Paul Ward

Production co-producer: Emma Lundy

Edit: Xander van der Westhuizen and Emily Bussac, Strangelove

Post-production company: Unit

Color grading: Alex Greory, No8

Sound studio: Sam Ashwell, 750mph

Audio post-production: 750mph

Business affairs: Maxine Thompson

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