Nominations revealed for The Drum Awards for B2B 2022

Our judging panel – chaired by John Brockelman, chief marketing officer of State Street Global Advisors, and Katie Streten, head of creative strategy at WRG – was on the lookout for the most impactful, primed and effective work.

The winners will be announced at a ceremony at The Drum Labs in London (find out how to attend in person or watch remotely). You can check out the full shortlist of nominations below. And, of course, register now for B2B World Fest Nov. 9 and 10. During this free conference we will hear about the latest trends in B2B from the top marketers in the world.

B2B Brand of the Year

FCB New York for Spotify Advertising

Juniper Networks

TikTok For Business

Embraer/Gravity Global

LinkedIn

Pleo

Economist Impact

B2B for Good

ClimeCo

Cargo for Lenovo

Fight or Flight for LinkedIn UK

Fifth Ring for Red Wing

Salesforce

Mamapöol for Hitachi EU

House of Greenland for Google

Gravity Global for LeasePlan UK

B2B Internal Communications/Employee Education effort

Deloitte LLP

Tata Consultancy Services (TCS)

Mahlab for Chief Executive Women (CEW)

Curious for Mars

History Factory for Verizon Communications

Ignis for JTI

DAC Beachcroft

B2B Print/Illustration or Imagery

Nord DDB Sweden for Mentimeter

Addleshaw Goddard for Addleshaw Goddard

Wunderman Thompson for BT Global

Stein IAS for Ingredion

Mower for ABB

Park & Battery for Portland Bottling Company

Gravity Global for Airbus

Canon Content Hub for Canon Europe

Best B2B Agency Promotion

Mower

Earnest

Nelson Schmidt

Stein IAS

Best B2B Brand Campaign

Stein IAS and Wongdoody for Juniper Networks

Addleshaw Goddard

Elixirr

HeyLet’sGo for Envestnet

Meta

Ogilvy for Workday

True for Acora

DHL Supply Chain

Best B2B Customer Experience

Intercept for Microsoft’s Innovation Mavericks

Intercept for Microsoft’s Into the Breach

Intercept for Microsoft’s DevBuilder

Merkle B2B for Vanguard IIG

HeyLet’sGo for Envestnet

Best B2B Educational Series

Ogilvy UK for EY

Google Asia Pacific

Weber Shandwick for Caterpillar

Merkle B2B for McCain Foods

Best B2B Event (hybrid, live and/or virtual)

Bray Leino Events for The Department for International Trade

Wonder for Google

Deloitte LLP

Capgemini (in-house marketing team)

The&Partnership for RNIB (Royal National Institute Of Blind People)

Yahoo

Tata Consultancy Services (TCS)

Ogilvy UK for Samsung

Best B2B Metaverse Activation

Dentsu One for Yahoo

Intercept for Microsoft

Best B2B Podcast/Audio Campaign

Deloitte LLP

FCB New York for Spotify Advertising

Iress and Fresh Air Production

Harvard for Mimecast

Transmission for Ingram Micro Cloud

Best B2B Rebrand

McCann Tech & McCann Enterprise for Amdocs

PHD

Gravity Global for Airbus

Acquia

MRM New York for American Queen Voyages

LinkedIn

Best B2B Solutions Provider

Moloco, Inc

Upstream

SOCi

Yext

Cloudfy

Pixis

AppsFlyer

Storyly

Best B2B Sponsorship/Partnership Program

True for Mondi

Drum for PwC

Juniper Networks

Transmission for LinkedIn

WMH&I for Castrol & Jaguar Racing Formula E

Mower for New York State Tourism Industry Association

Bader Rutter for Zoetis

Best B2B Thought Leadership Strategy

LeasePlan UK

Ogilvy for Nokia

Gravity Global for Embraer

Google

Kantar

Stein IAS for Ingredion

Orange Cyberdefense

Best Brand Purpose Initiative

Fight or Flight for LinkedIn UK

Park & Battery for Transfix

Mamapöol for Hitachi EU

Transiris for Thermo Fisher Scientific

Infosys Finacle

Tangerine Communications for Wavin

Best Content Marketing Campaign

Gravity Global for Embraer, Fly the Future

Volume Innovate for Virgin Media Business

Korn Ferry

Brands2Life for Sitecore Santa

Gravity Global Embraer, Profit Hunter, The Tech Shark

LeasePlan UK

HSBC/Editions Financial

Best Corporate or Brand Website

HeyLet’sGo for Envestnet

Sinch

Mower

Sullivan for WorldQuant

True Digital for Aardman

This Is Embrace for Trivium Packaging

Present Works for TSP

Best Demand-Generation Campaign

Intercept for Microsoft, Align in the Metaverse

Intercept for Microsoft, Surface Pitch Perfect

Intercept for Microsoft, Innovation Mavericks

Transmission for Software AG

The Mx Group for Envoy

Mower for Iroquois Healthcare Association

Stein IAS for Juniper Networks

Park & Battery for Indico Data

Best Digital Campaign

FCB New York for Spotify Advertising

Dentsu One for Yahoo

Intercept for Microsoft

Deloitte LLP

Tata Consultancy Services (TCS)

Brands2Life for Sitecore

HeyLet’sGo for Envestnet

Best Internal Company Event

Deloitte LLP

Ogilvy UK for EY

Cogs & Marvel for Adobe

Intercept for Microsoft

Best Limited Budget Campaign

Fight or Flight for Roland DG

Transiris for Thermo Fisher Scientific

The SME Partners Ltd for Queensland Bakery Co

Bader Rutter for Veterinary Hope Foundation

Shooting Star for Coveris

Mower for New York State Tourism Industry Association

Stein IAS for Ingredion

Best Native or Sponsored Content Program

The Financial Times/Headland for Iberdrola

TikTok For Business

Wavemaker for Cytiva

Best Omnichannel Campaign

Deloitte LLP

True for Acora

MRM New York for American Queen Voyages

LinkedIn

Havas CX Helia for Toolstation

Stein IAS for Juniper Networks

Ogilvy for Vodafone Business

Best PR Campaign

FCB New York Spotify Advertising

Fight or Flight for Roland DG

IBM for The All England Lawn Tennis Club

Arup

Cirkle for AkzoNobel (Dulux Trade)

Intuit for QuickBooks

Fight or Flight for LinkedIn UK

Drama Queen Communications for Neste

Best Product Launch

HeyLet’sGo for Envestnet

Stein IAS for Trelleborg Marine & Infrastructure

Gravity Global for CPC (Colder Products Company)

Torpedo for Autodesk

Fight or Flight for Roland DG

Best Response to Change

Asset Creation Team for Hillend Engineering

Merkle B2B for McCain Foods

Dentsu One for Yahoo

MRM New York for American Queen Voyages

Grant Thornton

Harvard for Workplace from Meta

Anteriad for Society of Human Resource Management (SHRM)

Best TV/Video/Campaign

McCann Tech for Amdocs

Rooster Punk for Elavon

2050 London/Nomad/Armoury for IONOS

True for Acora

Indeed

Wunderman Thompson UK for Procell

FCB New York for Spotify Advertising

Brands2Life for Sitecore

Best Use of Data and Creativity

The Marketing Practice for O2 Business

Hotwire Global for Headspace for Work

FCB New York for Spotify Advertising

MRM New York for American Queen Voyages

Best Use of Data and Insights

Thinkbox, Sky, ITV and Channel 4

FCB New York for Spotify Advertising

LSEG

Essence for Google

Hotwire Global for NTT

Transmission for Software AG

Interflora British Unit and AWA Digital

Tealium for Bupa

Best use of Direct Mail in B2B

Torpedo for Serviceware

Bader Rutter for Milwaukee Bucks

Nelson Schmidt for LiuGong

Durhamlane

Best Use of Emerging Tech

Deloitte LLP

Yahoo

Intercept for Microsoft, Align in the Metaverse

Intercept for Microsoft, Into the Breach

Agora for ARUtility

Best Use of Emotion in B2B Marketing

The&Partnership for RNIB (Royal National Institute Of Blind People)

Addleshaw Goddard

Wunderman Thompson UK for Procell

Tangerine Communications for Wavin Hep2O

Cargo for Lenovo

Mamapöol for Hitachi EU

Lesniak Swann for FSi Ltd

Best Use of Programmatic/Adtech

True for Acora

StackAdapt for Reflect Digital and Opayo

MRM for Panasonic Connect North America

Hybrid Theory for Leading B2B tech services provider

Best Use of Social Media

Clear B2B Marketing & PR Ltd for Bosch Professional

Mower for Iroquois Healthcare Association

Mailchimp

TikTok For Business

Gravity Global for Embraer

OST for Dell Technologies

Park & Battery for Questex/International Beauty Show

Marketer of the Year

Jaclyn Pannell, DHL Supply Chain

Harshit Jain, Doceree

Ana Villegas, NI

Dan Robbins, Roku

Maya Rafie, UST

Martech Hero

Courtney Trudeau, Merkle

Michael Ksela, Scoop & Spoon

Mark Douglas, MNTN

Cherisse Jameson, WeKnow Media Ltd (WKM)

Most Effective Digital Transformation Initiative

Tata Consultancy Services (TCS)

Volume Innovate for 360 Skills for Life

Esquire Bank

Intercept for Microsoft

Most Innovative or Creative Use of Content

Intercept for Microsoft

FCB New York for Spotify Advertising

Salesforce

Korn Ferry

LeasePlan UK

Ogilvy UK for EY

HeyLet’sGo for Envestnet

Most Powerful B2B DE&I Initiative

Ignis for JTI

SXM Media/SiriusXM

Engtal