Nominations revealed for The Drum Awards for B2B 2022
FCB NewYork, TikTok, Intercept, Gravity Global, Cargo, Wunderman Thompson, Stein IAS, Deloitte LLP, Yext, Mower, The&Partnership and Intercept are among those in the running for The Drum Awards for B2B 2022.
Here are the nominees of The Drum Awards for B2B 2022
The Drum Awards for B2B is a celebration of the companies and people who bring creativity to B2B marketing across the globe.
Our judging panel – chaired by John Brockelman, chief marketing officer of State Street Global Advisors, and Katie Streten, head of creative strategy at WRG – was on the lookout for the most impactful, primed and effective work.
The winners will be announced at a ceremony at The Drum Labs in London (find out how to attend in person or watch remotely). You can check out the full shortlist of nominations below. And, of course, register now for B2B World Fest Nov. 9 and 10. During this free conference we will hear about the latest trends in B2B from the top marketers in the world.
B2B Brand of the Year
FCB New York for Spotify Advertising
Juniper Networks
TikTok For Business
Embraer/Gravity Global
Pleo
Economist Impact
B2B for Good
ClimeCo
Cargo for Lenovo
Fight or Flight for LinkedIn UK
Fifth Ring for Red Wing
Salesforce
Mamapöol for Hitachi EU
House of Greenland for Google
Gravity Global for LeasePlan UK
B2B Internal Communications/Employee Education effort
Deloitte LLP
Tata Consultancy Services (TCS)
Mahlab for Chief Executive Women (CEW)
Curious for Mars
History Factory for Verizon Communications
Ignis for JTI
DAC Beachcroft
Advertisement
B2B Print/Illustration or Imagery
Nord DDB Sweden for Mentimeter
Addleshaw Goddard for Addleshaw Goddard
Wunderman Thompson for BT Global
Stein IAS for Ingredion
Mower for ABB
Park & Battery for Portland Bottling Company
Gravity Global for Airbus
Canon Content Hub for Canon Europe
Best B2B Agency Promotion
Mower
Earnest
Nelson Schmidt
Stein IAS
Best B2B Brand Campaign
Stein IAS and Wongdoody for Juniper Networks
Addleshaw Goddard
Elixirr
HeyLet’sGo for Envestnet
Meta
Ogilvy for Workday
True for Acora
DHL Supply Chain
Best B2B Customer Experience
Intercept for Microsoft’s Innovation Mavericks
Intercept for Microsoft’s Into the Breach
Intercept for Microsoft’s DevBuilder
Merkle B2B for Vanguard IIG
HeyLet’sGo for Envestnet
Best B2B Educational Series
Ogilvy UK for EY
Google Asia Pacific
Weber Shandwick for Caterpillar
Merkle B2B for McCain Foods
Best B2B Event (hybrid, live and/or virtual)
Bray Leino Events for The Department for International Trade
Wonder for Google
Deloitte LLP
Capgemini (in-house marketing team)
The&Partnership for RNIB (Royal National Institute Of Blind People)
Yahoo
Tata Consultancy Services (TCS)
Ogilvy UK for Samsung
Best B2B Metaverse Activation
Dentsu One for Yahoo
Intercept for Microsoft
Best B2B Podcast/Audio Campaign
Deloitte LLP
FCB New York for Spotify Advertising
Iress and Fresh Air Production
Harvard for Mimecast
Transmission for Ingram Micro Cloud
Best B2B Rebrand
McCann Tech & McCann Enterprise for Amdocs
PHD
Gravity Global for Airbus
Acquia
MRM New York for American Queen Voyages
Best B2B Solutions Provider
Moloco, Inc
Upstream
SOCi
Yext
Cloudfy
Pixis
AppsFlyer
Storyly
Best B2B Sponsorship/Partnership Program
True for Mondi
Drum for PwC
Juniper Networks
Transmission for LinkedIn
WMH&I for Castrol & Jaguar Racing Formula E
Mower for New York State Tourism Industry Association
Bader Rutter for Zoetis
Best B2B Thought Leadership Strategy
LeasePlan UK
Ogilvy for Nokia
Gravity Global for Embraer
Kantar
Stein IAS for Ingredion
Orange Cyberdefense
Best Brand Purpose Initiative
Fight or Flight for LinkedIn UK
Park & Battery for Transfix
Mamapöol for Hitachi EU
Transiris for Thermo Fisher Scientific
Infosys Finacle
Tangerine Communications for Wavin
Best Content Marketing Campaign
Gravity Global for Embraer, Fly the Future
Volume Innovate for Virgin Media Business
Korn Ferry
Brands2Life for Sitecore Santa
Gravity Global Embraer, Profit Hunter, The Tech Shark
LeasePlan UK
HSBC/Editions Financial
Best Corporate or Brand Website
HeyLet’sGo for Envestnet
Sinch
Mower
Sullivan for WorldQuant
True Digital for Aardman
This Is Embrace for Trivium Packaging
Present Works for TSP
Best Demand-Generation Campaign
Intercept for Microsoft, Align in the Metaverse
Intercept for Microsoft, Surface Pitch Perfect
Intercept for Microsoft, Innovation Mavericks
Transmission for Software AG
The Mx Group for Envoy
Mower for Iroquois Healthcare Association
Stein IAS for Juniper Networks
Park & Battery for Indico Data
Best Digital Campaign
FCB New York for Spotify Advertising
Dentsu One for Yahoo
Intercept for Microsoft
Deloitte LLP
Tata Consultancy Services (TCS)
Brands2Life for Sitecore
HeyLet’sGo for Envestnet
Best Internal Company Event
Deloitte LLP
Ogilvy UK for EY
Cogs & Marvel for Adobe
Intercept for Microsoft
Best Limited Budget Campaign
Fight or Flight for Roland DG
Transiris for Thermo Fisher Scientific
The SME Partners Ltd for Queensland Bakery Co
Bader Rutter for Veterinary Hope Foundation
Shooting Star for Coveris
Mower for New York State Tourism Industry Association
Stein IAS for Ingredion
Best Native or Sponsored Content Program
The Financial Times/Headland for Iberdrola
TikTok For Business
Wavemaker for Cytiva
Best Omnichannel Campaign
Deloitte LLP
True for Acora
MRM New York for American Queen Voyages
Havas CX Helia for Toolstation
Stein IAS for Juniper Networks
Ogilvy for Vodafone Business
Best PR Campaign
FCB New York Spotify Advertising
Fight or Flight for Roland DG
IBM for The All England Lawn Tennis Club
Arup
Cirkle for AkzoNobel (Dulux Trade)
Intuit for QuickBooks
Fight or Flight for LinkedIn UK
Drama Queen Communications for Neste
Best Product Launch
HeyLet’sGo for Envestnet
Stein IAS for Trelleborg Marine & Infrastructure
Gravity Global for CPC (Colder Products Company)
Torpedo for Autodesk
Fight or Flight for Roland DG
Best Response to Change
Asset Creation Team for Hillend Engineering
Merkle B2B for McCain Foods
Dentsu One for Yahoo
MRM New York for American Queen Voyages
Grant Thornton
Harvard for Workplace from Meta
Anteriad for Society of Human Resource Management (SHRM)
Best TV/Video/Campaign
McCann Tech for Amdocs
Rooster Punk for Elavon
2050 London/Nomad/Armoury for IONOS
True for Acora
Indeed
Wunderman Thompson UK for Procell
FCB New York for Spotify Advertising
Brands2Life for Sitecore
Advertisement
Best Use of Data and Creativity
The Marketing Practice for O2 Business
Hotwire Global for Headspace for Work
FCB New York for Spotify Advertising
MRM New York for American Queen Voyages
Best Use of Data and Insights
Thinkbox, Sky, ITV and Channel 4
FCB New York for Spotify Advertising
LSEG
Essence for Google
Hotwire Global for NTT
Transmission for Software AG
Interflora British Unit and AWA Digital
Tealium for Bupa
Best use of Direct Mail in B2B
Torpedo for Serviceware
Bader Rutter for Milwaukee Bucks
Nelson Schmidt for LiuGong
Durhamlane
Best Use of Emerging Tech
Deloitte LLP
Yahoo
Intercept for Microsoft, Align in the Metaverse
Intercept for Microsoft, Into the Breach
Agora for ARUtility
Best Use of Emotion in B2B Marketing
The&Partnership for RNIB (Royal National Institute Of Blind People)
Addleshaw Goddard
Wunderman Thompson UK for Procell
Tangerine Communications for Wavin Hep2O
Cargo for Lenovo
Mamapöol for Hitachi EU
Lesniak Swann for FSi Ltd
Best Use of Programmatic/Adtech
True for Acora
StackAdapt for Reflect Digital and Opayo
MRM for Panasonic Connect North America
Hybrid Theory for Leading B2B tech services provider
Best Use of Social Media
Clear B2B Marketing & PR Ltd for Bosch Professional
Mower for Iroquois Healthcare Association
Mailchimp
TikTok For Business
Gravity Global for Embraer
OST for Dell Technologies
Park & Battery for Questex/International Beauty Show
Marketer of the Year
Jaclyn Pannell, DHL Supply Chain
Harshit Jain, Doceree
Ana Villegas, NI
Dan Robbins, Roku
Maya Rafie, UST
Martech Hero
Courtney Trudeau, Merkle
Michael Ksela, Scoop & Spoon
Mark Douglas, MNTN
Cherisse Jameson, WeKnow Media Ltd (WKM)
Most Effective Digital Transformation Initiative
Tata Consultancy Services (TCS)
Volume Innovate for 360 Skills for Life
Esquire Bank
Intercept for Microsoft
Most Innovative or Creative Use of Content
Intercept for Microsoft
FCB New York for Spotify Advertising
Salesforce
Korn Ferry
LeasePlan UK
Ogilvy UK for EY
HeyLet’sGo for Envestnet
Most Powerful B2B DE&I Initiative
Ignis for JTI
SXM Media/SiriusXM
Engtal