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By John Glenday | Reporter

October 26, 2022 | 3 min read

Burger King is appealing directly to the stomachs of gamers with a Call of Duty-themed Whopper Meal as part of an immersive in-restaurant experience at selected restaurants.

Hype is building to a fever pitch around the popular gaming franchise ahead of the hotly-anticipated release of Modern Warfare II, the latest installment of Activision’s first-person shooter.

The ad touting the announcement showed a Burger King restaurant in the style of the video game. The tie-up will offer fans a crossover experience in which they can redeem codes for in-game rewards such as burger-themed skin and additional experience points. Fans will also be invited to demonstrate their gunplay during a special mission set within a Burger King restaurant, or wander a Modern Warfare II-themed restaurant in the dark with night vision goggles to track down hidden QR codes.

Andre Toledo, chief creative officer at David New York, said: “Working on a project for two brands as bold as Burger King and Call of Duty is a dream. Through this collaboration, we worked together to bring to life a campaign that unifies both worlds in a fun and intriguing way. We made it even more interesting by hiding some Easter eggs for the Call of Duty fans to have a bit of fun.”

Themed restaurants will also be decked out across the Middle East, South America and Europe, complete with minimaps and scenes from the game.

Ahead of the Friday launch of the game, Activision erected a giant 3D billboard at Piccadilly Circus in London to put gamers in the picture.

Credits

Agency: David New York

Global chief creative officer and partner: Pancho Cassis

Global chief operating officer: Sylvia Panico

Chief creative officer: André Toledo

Creative director: Linus Oura

Associate creative director: Guilherme Pinheiro

Head of production: Brenda Morrison Fell

Producer: Tomas Diego

Production coordinator: Sophie Freid

Managing director: Luiza Prata Carvalho

Head of account: Carolina Vieira

Group account director: Rafael Giorgino

Account supervisor: Irene León

Account executive: Camila Nuñez

Global strategy officer: Paula Vampre

Group strategy director: Gabriel Caramelo

Senior strategist: Vanessa Amaral

Global PR director: Sandra Azedo

Client: Burger King

Chief brand officer: Antonio Marques

Vice-president, head of marketing: Sabrina Ferretti

Senior director of global brand marketing: Iwo Zakowski

Director of global brand marketing: Andrea Beer

Chief marketing officer Iberia: Paco Recuero

Senior brand manager: Victor de Valdes de Azevedo

Brand manager: Sofia Ungredda

Head of digital marketing: Borja Mayo

Digital marketing specialist: Silvia Pardo Sanz

Global brand design director: Shira Bell

Art director global brand design: Alexander Coury

Production company: Primo Content

Executive producer: Pablo García Acón

Producer: Juan Bascon

Directors: CLAN (Fede & Nico)

Second unit: Michelle Cassis

Head of production: Ana Castellano

Art director: Diego Nuñez

Director of photography: Flavio Labiano

Stylist: David Cruz

Art: Cora Patiño

VFX: Mcnulty

Sound: Sonomedia

Color: Nadia Khairat

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