By Taruka Srivastava | Freelance journalist

October 25, 2022 | 2 min read

Musician Ellen Olléria, from The Voice Brazil, and pianist Debora Gurgel are encouraging women to get their mammograms done on behalf of Sabin Laboratory.

To mark Breast Cancer Awareness month, the campaign #ListenToYourBody, created by Adventures agency, turns women’s medical exam results into music and features Ellen and Debora’s creative recording process. As one of the verses of the lyrics suggests, prevention is also an inspiration to “listen to the melody that is you.”

The ad also spotlights how Covid-19 kept 62% of Brazilian women from getting a mammogram done, and how with early diagnosis the chances of beating the disease are up to 95%.

The campaign has come after national research found that many Brazilians are afraid of taking exams and discovering something is wrong with their own health.

During November and December, new songs are expected to raise awareness of prostate cancer and sexually transmitted infections (STI).

Credits

Agency: Adventures

Founder: Raphael Avellar

Chief executive officer: Edwin Natan Jr

Vice-president: Daniel Gabriolli

Creative vice-president: Carol Rosa

Creative director: Guto Chicanelli

Creative: Mirela Lemos, Yasminn Sant’Ana, Roberta Lenz, Paulo Lins and Leonardo Simões

Social media: Beatriz Sano, Thais Falquer and Luana Damasceno

Account manager: Ingrid Buhr, Bruna Xavier and Caroline Schneider

Planner: Gabriela Vitória, Júlia Hodgkiss and Juliana Araújo

Media: Guto Leon, Nidia Calado and Lays Jurado

Agency producer: Raphaela Rodrigues and Dani Reis

Motion designer: Diego Santos

Production company: Malala Films

Executive producer: Marta Rocha

Director: Glenio Jr

Managing director: Bruno Fleck

DOP: Patrick Rodriguez

Creativity Creative Works Breast Cancer Awareness Month

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