Song inspired by medical exam aims to raise breast cancer awareness
Musician Ellen Olléria, from The Voice Brazil, and pianist Debora Gurgel are encouraging women to get their mammograms done on behalf of Sabin Laboratory.
To mark Breast Cancer Awareness month, the campaign #ListenToYourBody, created by Adventures agency, turns women’s medical exam results into music and features Ellen and Debora’s creative recording process. As one of the verses of the lyrics suggests, prevention is also an inspiration to “listen to the melody that is you.”
The ad also spotlights how Covid-19 kept 62% of Brazilian women from getting a mammogram done, and how with early diagnosis the chances of beating the disease are up to 95%.
The campaign has come after national research found that many Brazilians are afraid of taking exams and discovering something is wrong with their own health.
During November and December, new songs are expected to raise awareness of prostate cancer and sexually transmitted infections (STI).
Founder: Raphael Avellar
Chief executive officer: Edwin Natan Jr
Vice-president: Daniel Gabriolli
Creative vice-president: Carol Rosa
Creative director: Guto Chicanelli
Creative: Mirela Lemos, Yasminn Sant’Ana, Roberta Lenz, Paulo Lins and Leonardo Simões
Social media: Beatriz Sano, Thais Falquer and Luana Damasceno
Account manager: Ingrid Buhr, Bruna Xavier and Caroline Schneider
Planner: Gabriela Vitória, Júlia Hodgkiss and Juliana Araújo
Media: Guto Leon, Nidia Calado and Lays Jurado
Agency producer: Raphaela Rodrigues and Dani Reis
Motion designer: Diego Santos
Production company: Malala Films
Executive producer: Marta Rocha
Director: Glenio Jr
Managing director: Bruno Fleck
DOP: Patrick Rodriguez