BBC invites audiences off the sofa and on to the screen to mark its centenary
The BBC is marking a century of broadcasting by inviting audiences to get off the sofa and on to the screen by granting ‘15 seconds of fame’ to lucky hopefuls.
Television addicts will join the cast of their favorite shows to celebrate the anniversary by ordering a pint in the Queen Vic, stepping in as an alien in Doctor Who or showing off their green fingers on Gardeners’ World. No acting skill is needed for the bit parts, which include lying prone on a hospital bed for Casualty.
A campaign promoting the initiative has been developed by BBC Creative, introducing audiences to the concept during a special edition of The One Show hosted by comedian Phil Wang, renamed this week as The 100 Show.
The One Show host Ronan Keating said: “It’s great for The One Show to be announcing the BBC’s ’15 seconds of fame’ initiative. What a fabulous opportunity it is for viewers to get the chance to star in one of their favorite shows, and I can’t wait to get some tips for everyone from Jane Slaughter, aka Tracey the Barmaid in EastEnders, next week.”
A campaign film communicating the opportunity will display across television, radio and iPlayer, with a TikTok challenge adding to the fun by inviting fans of the Beeb to post their ‘auditions.’
Credits
Mindseye
Director: Jim Archer
Producer: Max Yeoman
Exec producer: Hughie Phillips
DOP: Charlie Goodger
Costume designer: Noella Mingu
Production designer: Kate Purdy
Offline/VFX: Jeb Hardwick
BBC Creative
Executive creative director: Rasmus Smith Bech
Creative director: Susan Ayton
Director of BBCC: Justin Bairamian
Creative: Paul Bailey
Creative: Russell Hendrie
Planning director: Rhonwen Lally
Head of production: James Wood
Producer: Sarah Bradbury
Production manager: Clare Donaldson
Junior production manager: Bertie Leigh
Production co-ordinator: Emma White
BBC Marketing
Director M&A central brand: Jane Callingham
Senior head of marketing: James Parry
Marketing manager M&A: Jo Trimmings
Marketing executive: Alicia Evans
BBC Media Planning
Media portfolio lead, BBC One and iPlayer: Tony Dalton
Campaign planner, BBC One and iPlayer: Alexandra Dixon