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By John Glenday, Reporter

October 25, 2022 | 3 min read

The BBC is marking a century of broadcasting by inviting audiences to get off the sofa and on to the screen by granting ‘15 seconds of fame’ to lucky hopefuls.

Television addicts will join the cast of their favorite shows to celebrate the anniversary by ordering a pint in the Queen Vic, stepping in as an alien in Doctor Who or showing off their green fingers on Gardeners’ World. No acting skill is needed for the bit parts, which include lying prone on a hospital bed for Casualty.

A campaign promoting the initiative has been developed by BBC Creative, introducing audiences to the concept during a special edition of The One Show hosted by comedian Phil Wang, renamed this week as The 100 Show.

The One Show host Ronan Keating said: “It’s great for The One Show to be announcing the BBC’s ’15 seconds of fame’ initiative. What a fabulous opportunity it is for viewers to get the chance to star in one of their favorite shows, and I can’t wait to get some tips for everyone from Jane Slaughter, aka Tracey the Barmaid in EastEnders, next week.”

A campaign film communicating the opportunity will display across television, radio and iPlayer, with a TikTok challenge adding to the fun by inviting fans of the Beeb to post their ‘auditions.’

Credits

Mindseye

Director: Jim Archer

Producer: Max Yeoman

Exec producer: Hughie Phillips

DOP: Charlie Goodger

Costume designer: Noella Mingu

Production designer: Kate Purdy

Offline/VFX: Jeb Hardwick

BBC Creative

Executive creative director: Rasmus Smith Bech

Creative director: Susan Ayton

Director of BBCC: Justin Bairamian

Creative: Paul Bailey

Creative: Russell Hendrie

Planning director: Rhonwen Lally

Head of production: James Wood

Producer: Sarah Bradbury

Production manager: Clare Donaldson

Junior production manager: Bertie Leigh

Production co-ordinator: Emma White

BBC Marketing

Director M&A central brand: Jane Callingham

Senior head of marketing: James Parry

Marketing manager M&A: Jo Trimmings

Marketing executive: Alicia Evans

BBC Media Planning

Media portfolio lead, BBC One and iPlayer: Tony Dalton

Campaign planner, BBC One and iPlayer: Alexandra Dixon

BBC Audience Engagement Brand Strategy

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