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Sky Media competition opens doors to adtech innovation


By John Glenday, Reporter

October 24, 2022 | 2 min read

Sky Media is playing its part to foster adtech innovation by hosting an ‘Innovation Sprint’ at its London headquarters.

Sky Media

Sky Media competition to foster adtech solutions

Over two days from January 26, the media giant will invite adtech firms through its doors to set out their future advertising solutions as the broadcaster casts its vision to the years ahead.

Sky is inviting any relevant firm or startup to pitch its solutions ahead of next year’s gathering, with up to five of the best invited to present their ideas to delegates, with the potential for these ideas to be integrated within future Sky products and capabilities.

Dev Sangani, advertising capability and strategy director at Sky Media UK and Europe, said: “With the Innovation Sprint, we want to collaborate with the media and adtech worlds to address current challenges and find innovative new solutions that only Sky can deliver. We believe in better, and we believe we’re better together, which is why we want to ‘Sprint’ with the media industry’s star performers.”

Open to all adtech firms, from data analysis to AI, entries are invited before November 24.

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