British Heart Foundation creates playlist of songs that aid learning of CPR
The playlist aims to help save lives.
BHF has harnessed the power of music for a noteworthy CPR campaign
The Bee Gees hit Stayin’ Alive helped millions learn CPR after featuring in the famed ad starring Vinnie Jones.
Now a Spotify playlist of songs with a similar beat has been released to help people learn the technique.
The British Heart Foundation (BHF) is instructing first aiders to stay in tune with their inner beat after partnering with Spotify to harness the power of music to teach cardiopulmonary resuscitation (CPR) in just 15 minutes.
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The musically-minded follow-up to the success of the Jones ad has been developed with Spotify and advertising partner Saatchi & Saatchi to encourage participation in the BHF’s RevivR training program.
Selected songs pulled from the audio streamer provide the backing beat to this work, each establishing a consistent 100-200bpm for the technique to work – ensuring everyone can find their rhythm, irrespective of musical taste.
This time around participants won’t be subjected solely to the Bee Gees classic, with more modern examples from Ella Henderson and Harry Styles setting the correct tempo.
A custom microsite has been developed for the free tool, which furnishes visitors with a step-by-step guide on how to save a life.
BHF chief executive Dr Charmaine Griffiths said: “Ever since Stayin’ Alive became the song that inspired so many people to learn CPR in our advert with Vinnie Jones years ago, we’ve known the potential music has to help teach people CPR. This brilliantly innovative campaign enables people to discover their lifesaving beat and learn CPR to a tune they love.”
A multimedia campaign will run in conjunction with these efforts, carrying the message across online, social, digital and Spotify display and audio ads.
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Franki Goodwin, chief creative officer, Saatchi & Saatchi, added: “BHF has an ongoing mission to radically improve awareness and uptake in vital CPR training. Historically it has harnessed a single music track to do this, but when we realized we could harness the power of people’s listening habits to personalize this and modernize their approach, we knew Spotify was the perfect platform to work with.”