By Amy Houston | Senior Reporter

October 21, 2022 | 3 min read

Animal rights charity employs dark humor in ‘Beware the Octocurse’, Grey London’s first work for the brand.

‘Beware the Octocurse’ parodies a retro sci-fi series from the 1970s, opening with a presenter dramatically warning viewers that what they are about to see could disturb them.

It goes on to show various people who have succumbed to the curse after eating Octopus – one growing tentacles, another developing three hearts, as others display extreme emotion and even bleed blue ink.

The film finishes with the line: ‘Octopuses are extremely intelligent, sensitive creatures. If you eat them you’re basically a cannibal. Stay human. Don’t eat octopus.’

The ad was directed by Jeff Low and marks the first time Grey has worked with Peta.


Peta UK

Vice-president of programs: Elisa Allen

Anti-speciesism project leader: Vanessa Johansson

Grey London

Global chief creative officer: Javier Campopiano

President and chief creative officer: Laura Jordan Bambach

Executive creative director: David Wigglesworth

Head of art: Costanza Rossi

Creative directors: Cesar Herszkowicz, Alexandru Vasile

Creative: Cameron Sutherland

Chief security officer: Raquel Chicourel

Agency planner: Asad Shayk

Joint managing director: Jonny Tennant-Price

New business director: Katherine Goodale

Group business director: Ayesha Datoo

Executive producer: Maxine Hose

Agency senior producer: Anthony Borkett

Head of design: Sunir Patel

Designer: Stuart Leung

Biscuit Filmworks UK (production company)

Producer: Kwok Yau

Executive producer: Samantha Chitty

Managing director/executive producer: Rupert Reynolds-Maclean

Head of production: Polly du Plessis

Production manager: Thom Green

Director: Jeff Low

Director of photography: Matthew Emvin Taylor

Production design: Lucie Red

Editing company (offline): Shift Post

Post-production: Untold

Editor: Saam Hodivala

Colorist: Julien Alary

VFX supervisor: Alex Kulikov

VFX artists: Michael Korniltsev, Felicia Petersen, Lucas Girault, Lewis Hodd

Online supervisor: Richard Harris

Executive producer: Ian Berry

Producer: George Reid

Audio post-production: 750mph

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