By Amy Houston | Senior Reporter

October 20, 2022 | 2 min read

Stamma has launched a series of billboards and a poignant film with VMLY&R.

The British Stammering Association, Stamma, has launched a film called ‘It’s How We Talk’ that captures people with a stammer mid-sentence, celebrating each moment while also calling out the damaging comments many have endured.


Accompanying the video is also a series of out-of-home (OOH) ads shot by David Vintiner.

“Some people see stammering as beautiful, others as something ugly and worth fixing,” said Daniel Liakh, director and creative at VMLY&R London. ”Regardless of what you think about this campaign, the fact remains – it’s just how some people talk. Deal with it.”


The film will feature across Stamma’s owned channels, with the billboards running in partnership with JCDecaux UK in locations across the UK.

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