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Ad of the Day: cheeky Match billboards encourage daters to love themselves first

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By Amy Houston | Senior Reporter

October 19, 2022 | 3 min read

Following last year’s ‘Adults Date Better’ brand platform, the dating site has released a bold billboard campaign encouraging self-love.

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Do you relate to this dating billboard? / Mojo Supermarket

From ghosting to gaslighting, love-bombing to breadcrumbing, modern-day dating can often feel confusing. With this in mind, Match and its agency Mojo Supermarket have created ‘Do You. Until You Find Someone Worth Doing.’

The posters, which are placed around Brooklyn and Los Angeles, feature different images of self-pleasure accompanied by playful copy to catch locals’ attention.

Shot by filmmaker and photographer Matt Lambert, the out-of-home (OOH) ads include the lines ‘If all they talk about is crypto, invest in yourself’ and ‘Because we know you care about what you put in your body.’

Additionally, Match has collaborated with pop star Ariana and the Rose to create an original sound for an accompanying influencer campaign that will feature social media personalities sharing dating stories.

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