Ad of the Day: Ocean Spray’s jiggling jelly gets the party started in holidays ad
The canned cranberry condiment goes from side dish to spotlight in this ad by David Kolbusz and Orchard Creative.
Ocean Spray has released its holiday campaign that introduces its infectiously wiggling cranberry jelly as the most powerful party guest in the house.
‘Power Your Holidays’ sees the humble berry go from a traditional side dish to a bold center-stage star in this light-hearted spot. It begins with some glum-looking dinner guests all sitting around a beige-looking spread, but when the bright red accompaniment is brought out the mood starts to change.
As the jiggly cranberry jelly wobbles on the table, the guests mimic the movements in a hypnotic way to the original soundtrack. Soon the whole table erupts, and what was once a boring dinner is now a full-out party.
The fun campaign will be amplified through TV, digital, video streaming platforms and social media.
Client: Ocean Spray
Head of marketing: Dan Hamilton
Creative agency: Orchard Creative
Chief creative officer: David Kolbusz