By Hannah Bowler | Senior Reporter

October 17, 2022 | 2 min read

Campaign includes radio ads designed to stop drivers from falling asleep at the wheel.

Thailand-based insurance brand Roojai Online has created a series of ‘life-saving’ ads. The first, ‘This Ad Saves Your Emotions,’ has over 50 shades of green within a wavelength of 505-550 nanometers, based on research that it can relax the nervous system.

BBDO Bangkok developed the campaign, which was then produced by Factory 01 and directed by Un-Wuthisak Anarkaporn.

The online films will be supposed by out-of-home (OOH) ads featuring cute cats to relax drivers on the roads, bus wraps with meme games to save passengers from boredom and a night-time radio ad designed to keep sleepy drivers awake.


Chief creative officer: Thasorn Boonyanate

Creative director: Rook Floro

Copywriter: Worrawan Chailert and Supalerk Silarangsri

Art director: Pattanapond Ketrathon, Narakorn Puechngen and Todsapon Sripuvatanik

Group business director: Taksina Vasaruchapong

Group account director: Mira Komolwanich

Account executive: Pornchanok Wuttitanakorn

Head of brand and digital planning: Prasit Kunanuphanchai

Project manager: Thananya Tagoporn

Agency producer: Yada Buachan

Production company: Factory01

Film director: Wuthisak Anarnkaporn

Film producer: Warunthorn Charnjitkusol

Film producer: Rungtawan Nanthasaen

Director of photography: Pasit Tandechanurat

Assistant film director: Mattanee Uajarernsup

Assistant film director: Wityawat Lakam

Film art director: Wanlop Plumsee

Post producer: Wipawee Khirirat

Editor: Sippanart Olarnsaritkul

Editing company: Matad

Sound studio: Mellow tunes

Composer: Artit Vongmetta

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