Ad of the Day: Roojai Online’s car insurance ads can literally save lives
Campaign includes radio ads designed to stop drivers from falling asleep at the wheel.
Thailand-based insurance brand Roojai Online has created a series of ‘life-saving’ ads. The first, ‘This Ad Saves Your Emotions,’ has over 50 shades of green within a wavelength of 505-550 nanometers, based on research that it can relax the nervous system.
BBDO Bangkok developed the campaign, which was then produced by Factory 01 and directed by Un-Wuthisak Anarkaporn.
The online films will be supposed by out-of-home (OOH) ads featuring cute cats to relax drivers on the roads, bus wraps with meme games to save passengers from boredom and a night-time radio ad designed to keep sleepy drivers awake.
Credits
Chief creative officer: Thasorn Boonyanate
Creative director: Rook Floro
Copywriter: Worrawan Chailert and Supalerk Silarangsri
Art director: Pattanapond Ketrathon, Narakorn Puechngen and Todsapon Sripuvatanik
Group business director: Taksina Vasaruchapong
Group account director: Mira Komolwanich
Account executive: Pornchanok Wuttitanakorn
Head of brand and digital planning: Prasit Kunanuphanchai
Project manager: Thananya Tagoporn
Agency producer: Yada Buachan
Production company: Factory01
Film director: Wuthisak Anarnkaporn
Film producer: Warunthorn Charnjitkusol
Film producer: Rungtawan Nanthasaen
Director of photography: Pasit Tandechanurat
Assistant film director: Mattanee Uajarernsup
Assistant film director: Wityawat Lakam
Film art director: Wanlop Plumsee
Post producer: Wipawee Khirirat
Editor: Sippanart Olarnsaritkul
Editing company: Matad
Sound studio: Mellow tunes
Composer: Artit Vongmetta