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Ad of the Day: Elizabeth Banks mocks the metaverse in Archer Roose spot


By Amy Houston | Senior Reporter

October 14, 2022 | 3 min read

Archer Roose Wines pokes fun at the metaverse in its latest ad that features actor Elizabeth Banks.

Archer Roose

Archer Roose ad by Colossus / Colossus

‘Into the Metaverse’ begins with Banks, who is also the brand’s co-owner and chief creative officer, in her kitchen wearing a pair of funky glasses as she states that everything around her looks ‘so real.’

As her confused friend joins her in the kitchen, she asks why the Hunger Games actress is wearing her sunglasses. Adding to the hilarity, Banks hands her friend a vase – or as she calls it, a non-fungible token.

It’s a tongue-in-cheek campaign that plays on the fact that not a lot of people can pinpoint what the metaverse actually is, and positions Archer Roose as a product that’s best enjoyed in the real world with real-world people.


Client: Archer Roose

Agency: Colossus

Executive creative director/copywriter: Greg Almeida

Executive creative director/art director: Travis Robertson

Art director: Tyler Sugg and Armeen Shaidani

Copywriter: Jillian Apatow

Executive producer: Nicole Hollis-Vitale

Associate Producer: Samantha Derderian

Managing director: Jon Balck

Account director: Hayley Richards

Account coordinator: Sebastian Molina

Production company: Community Films

Director: Nat Prisco

Executive producer: Carl Swan and Lizzie Schwartz

Line producer: Nessie Clarke

DP: Don Davis

Photographer: Kim Newmoney

Stills production: RedEye Reps/Kim Newmoney Photography

Line producer: Lucia Tran

Edit: Forage Edit

Editor: Kelly Hansen

Finishing: Zero VFX

Color correct: Company3

Colorist: Tim Masick

Executive Producer: Ashley McKim

Producer: Kevin Breheny

Mix and sound design: Mike Secher at Soundtrack Boston

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Archer Roose: Into the Metaverse by Colossus

Overall Rating 5/5

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