Ad of the Day: EastEnders end credits edited to highlight climate change
BBC One aired a one-off special of the EastEnders credits last night to advertise the last episode in its Frozen Planet II series.
Eastenders' edited credits by BBC Creative / BBC Creative
British soap-lovers might have noticed a change to the BBC’s EastEnders closing credits on October 12. As the camera panned out to the recognizable map of London’s East End that viewers will be familiar with, a more chaotic scene appeared on the screen.
To highlight the challenges the planet’s frozen regions are facing due to a warming climate – and how rising sea levels could one day affect us much closer to home – the footage showed a flooded River Thames with burst banks instead.
The credits then cut to a satellite image of the Arctic and point to the last episode of Sir David Attenborough’s series, underlining the message that the challenge of melting ice in this frozen region could one day affect us all.
Senior head of marketing, BBC One: Faye Jones
Marketing manager: Claire McDonald
Marketing manager: Jawad Ashraf
Marketing exec: Jahmel Coleman
Executive creative director: Rasmus Smith-Bech
Creative directors: Becca Pottinger and Ali Dickinson
Senior creatives: Paul Bailey and Russell Hendrie
Planning director: Rhonwen Lally
Media portfolio lead: Tony Dalton
Media scheduler: Emma Beattie
Senior designer: Will Jarvis
Design/animation: Martin Falconer
Producer: Rick Bateson
Project managers: Anna Curtis and April Forsyth
Production coordinator: Hannah Stothard
Edit: Clare Hannan
Composer: Hans Zimmer
Audio and post-production: The Farm