Creativity Ad of the Day Creative Works

Ad of the Day: EastEnders end credits edited to highlight climate change

Author

By Amy Houston | Reporter

October 13, 2022 | 4 min read

BBC One aired a one-off special of the EastEnders credits last night to advertise the last episode in its Frozen Planet II series.

BBC Creative 01

Eastenders' edited credits by BBC Creative / BBC Creative

British soap-lovers might have noticed a change to the BBC’s EastEnders closing credits on October 12. As the camera panned out to the recognizable map of London’s East End that viewers will be familiar with, a more chaotic scene appeared on the screen.

To highlight the challenges the planet’s frozen regions are facing due to a warming climate – and how rising sea levels could one day affect us much closer to home – the footage showed a flooded River Thames with burst banks instead.

The credits then cut to a satellite image of the Arctic and point to the last episode of Sir David Attenborough’s series, underlining the message that the challenge of melting ice in this frozen region could one day affect us all.

Credits

Senior head of marketing, BBC One: Faye Jones

Marketing manager: Claire McDonald

Marketing manager: Jawad Ashraf

Marketing exec: Jahmel Coleman

Executive creative director: Rasmus Smith-Bech

Creative directors: Becca Pottinger and Ali Dickinson

Senior creatives: Paul Bailey and Russell Hendrie

Planning director: Rhonwen Lally

Media portfolio lead: Tony Dalton

Media scheduler: Emma Beattie

Senior designer: Will Jarvis

Design/animation: Martin Falconer

Producer: Rick Bateson

Project managers: Anna Curtis and April Forsyth

Production coordinator: Hannah Stothard

Edit: Clare Hannan

Composer: Hans Zimmer

Audio and post-production: The Farm

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

BBC: EastEnders by BBC Creative

By BBC

Overall Rating 4/5

Vote now
Creativity Ad of the Day Creative Works

More from Creativity

View all

Trending

Industry insights

View all
Add your own content +