Creative Creative Works Volvo

Ads of the Week: WhatsApp’s 3D billboard and an epic love story from Volvo


By Amy Houston, Senior Reporter

October 12, 2022 | 6 min read

There’s also a cheeky reactive campaign from Nordic sex toy brand RFSU, which waded in on the chess cheating scandal, plus McDonald’s has launched a fictitious law firm dedicated to fighting fry theft.


WhatsApp’s 3D billboard / Meta

Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here.

This week, WhatsApp launched a 3D billboard in London to highlight its privacy features, while two Volvo trucks fell ‘head over wheels’ in love and Puma encouraged everyone to be ’fearless’ in its Fifa World Cup film.

WhatsApp: Message Privately by Meta

WhatsApp took over Piccadilly Lights, Twitch and Roblox in the final phase of a global brand campaign to highlight the messaging app’s privacy features.

Volvo: A Love Story by Forsman & Bodenfors

Fun met efficiency in this love story for the ages that saw two Volvo trucks fall ‘head over wheels’ for each other.

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Puma: Fearless by LaFourmi

Puma unveiled its Fifa World Cup campaign with a three-minute film dedicated to those who are ‘fearless.’

RFSU: For The Freedom of Every Body by Valtech Radon


After allegations that Hans Niemann used anal beads to cheat in chess tournaments, this Nordic sex toy brand created a reactive campaign in a clever move to tout its products.

McDonald’s: Fries Claims by Leo Burnett UK

Have you ever been the victim of ‘fry theft’? To serve justice for these horrific crimes, McDonald’s launched a fictitious law firm to give fans the chance to claim back what was stolen.

Netflix: Mr Harrigan’s Phone by David Miami

In its debut work for Netflix, David Miami created intrigue around the streaming platform’s latest film, which is inspired by the Stephen King novella Mr Harrigan’s Phone.

The Macallan: James Bond 60th Anniversary Release by Leith Agency

The Macallan whisky marked six decades of the James Bond films and its association with the mega-franchise with limited-edition whisky bottles.

Burger King: Home of the Ghosts by David New York and Madrid

This Halloween, fans of the fast-food chain Burger King will be able to use its app to detect nearby paranormal activity.

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Uber Eats: Do Less by Mother London

Uber Eats wanted its customers to take it easy with a ‘less is more’ attitude.

Call of Duty: Squad Up by 72andSunny

Call of Duty hoped to harmonize with gaming squads around the world in a new video spot promoting the much-anticipated upcoming release of Call of Duty: Modern Warfare II.

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