Ad of the Day: Volvo trucks fall ‘head over wheels’ in love in this epic story
Fun meets efficiency in this love story for the ages that sees two Volvo trucks fall ‘head over wheels’ for each other.
Never mind stunt men, truck towers or Jean Claude Van Damme’s epic splits, this ad from Forsman & Bodenfors highlights that fun and fuel efficiency are no longer an impossible match. Throughout ‘The Love Story’ viewers see two gray trucks meet for the first time on a dark rainy day and begin their journey together.
Soundtracked by George Benson’s Nothing’s Gonna Change My Love For You, the film follows the automotive couple as they travel the open road, fly off into the pastel sunset and frolic on the beach.
Credits
Creative agency: Forsman & Bodenfors
Account director: Cilla Pegelow
Account executive: Britta Nilsson
Art director: Lars Jansson
Copywriter: Karolina Groop
Designer: Jerry Wass
Strategic planner: Daniel Sjöstrand
Agency producer, film: Lena Sellman
Digital strategist: Peter Gaudiano
Account executive film and stills adaptations: Sofie Ahlström
Film adaptations: F&B Studios
Stills retouch: F&B Daily
Production company: Business Club Royale
Director: Daniel Warwick
DoP: Jan David Gunther
Producer: Jakob Rühle
Executive producer: Christian Kuosmanen and Anders Gernandt
Post-production and VFX: bEpic Berlin
Music: Nothing’s Gonna Change My Love For You by George Benson
Client
Marketing communications manager: Agneta Malmcrona
Manager, marketing communications: Maria Holst
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