By Amy Houston | Senior Reporter

October 11, 2022 | 2 min read

Fun meets efficiency in this love story for the ages that sees two Volvo trucks fall ‘head over wheels’ for each other.

Never mind stunt men, truck towers or Jean Claude Van Damme’s epic splits, this ad from Forsman & Bodenfors highlights that fun and fuel efficiency are no longer an impossible match. Throughout ‘The Love Story’ viewers see two gray trucks meet for the first time on a dark rainy day and begin their journey together.

Soundtracked by George Benson’s Nothing’s Gonna Change My Love For You, the film follows the automotive couple as they travel the open road, fly off into the pastel sunset and frolic on the beach.


Creative agency: Forsman & Bodenfors

Account director: Cilla Pegelow

Account executive: Britta Nilsson

Art director: Lars Jansson

Copywriter: Karolina Groop

Designer: Jerry Wass

Strategic planner: Daniel Sjöstrand

Agency producer, film: Lena Sellman

Digital strategist: Peter Gaudiano

Account executive film and stills adaptations: Sofie Ahlström

Film adaptations: F&B Studios

Stills retouch: F&B Daily

Production company: Business Club Royale

Director: Daniel Warwick

DoP: Jan David Gunther

Producer: Jakob Rühle

Executive producer: Christian Kuosmanen and Anders Gernandt

Post-production and VFX: bEpic Berlin

Music: Nothing’s Gonna Change My Love For You by George Benson


Marketing communications manager: Agneta Malmcrona

Manager, marketing communications: Maria Holst

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