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By Amy Houston, Senior Reporter

October 10, 2022 | 2 min read

WhatsApp has taken over Piccadilly Lights, Twitch and Roblox in the final phase of its global brand campaign to highlight the messaging app’s privacy features.

The campaign is culminating with a week-long 3D activation in London, alongside a privacy-focused minigame on Twitch, in-game advertising in Roblox and a media partnership with Hearst and The Players’ Tribune.

Vivian Odior, global head of brand at WhatsApp, said: “Following the introduction of three new features on WhatsApp, this campaign shows how WhatsApp’s features provide interlocking layers of protection and give users full control over the level of privacy they are seeking. With both outdoor and digital placements, we want to highlight the closeness that’s possible on WhatsApp when you can message confidently and worry-free in a secure space.”

Earlier this month the Meta-owned app announced that users can leave groups ‘silently’ and control who can see their online status, as well as screenshot blocking for ‘view once’ messages.

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