Lil Baby, Nicki Minaj and Pete Davidson tell Call of Duty fans to ‘Squad Up’
Call of Duty: Modern Warfare II celebrates the communal and social aspects of gaming.
Call of Duty, the popular video game series owned by Activision, is hoping to harmonize with gaming squads around the world in a new video spot promoting the much-anticipated upcoming release of Call of Duty: Modern Warfare II.
The new spot features an ensemble of celebrities – including rappers Lil Baby and Nicki Minaj, actor Pete Davidson and English soccer player Bukayo Saka – singing along to a remix of I Don’t Know, But I’ve Been Told, the famous call-and-response song sung during US military training exercises. It was created in partnership with 72andSunny.
The remix in the spot is centered around the refrain ‘Squad Up’ (which is also the title of the new campaign), underscoring the feeling of camaraderie and community that pervades much of multi-player gaming culture. Those central themes are further emphasized in multiple scenes that show the featured celebrities with their respective squads.
“Modern Warfare II is not only the most innovative Call of Duty game to date, but also the most fun to play with friends,” said Tyler Bahl, vice-president and head of marketing, Call of Duty at Activision. “With ‘Squad Up,’ we’ve created an anthemic marching cadence that brings the attitude, fun and connection our players experience in the game.”
No stills or live-action gameplay from the new game was featured in the spot.
Call of Duty, one of the best-selling video game franchises of all time, flaunts its mass appeal in the final lyric of the remix: “It’s not a game, it’s a way of life.” Call of Duty: Modern Warfare II is slated for global release on October 28.
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