How to build responsible marketing practices that protect consumer privacy

October 10, 2022 | 5 min read

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Consumer privacy is transforming the rules of digital advertising and businesses need to evolve with it. The decisions advertisers make now will impact their ability to execute digital marketing effectively in the future.

Advertisers need to develop responsible marketing practices that protect consumer privacy.

As the industry moves away from third-party cookies and tracking users across the web, advertisers and agencies will need to build long-term viable business solutions for reaching their audiences. That requires responsible marketing practices that protect consumer privacy.

In this guide, Permutive explores how advertisers can forge direct relationships with publishers, how to build and scale first-party data safely and effectively, and how technology can be an enabler to a fairer, more responsible web.

Download the report to learn:

The trends and forces transforming digital advertising
Why advertisers are already seeing success with Publisher Cohorts
Three critical steps to building relationships with publishers

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How to build responsible marketing practices that protect consumer privacy

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