The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Marketing Ad Spend Adtech

How to build responsible marketing practices that protect consumer privacy

October 10, 2022 | 5 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

Consumer privacy is transforming the rules of digital advertising and businesses need to evolve with it. The decisions advertisers make now will impact their ability to execute digital marketing effectively in the future.

Advertisers need to develop responsible marketing practices that protect consumer privacy.

Advertisers need to develop responsible marketing practices that protect consumer privacy.

As the industry moves away from third-party cookies and tracking users across the web, advertisers and agencies will need to build long-term viable business solutions for reaching their audiences. That requires responsible marketing practices that protect consumer privacy.

In this guide, Permutive explores how advertisers can forge direct relationships with publishers, how to build and scale first-party data safely and effectively, and how technology can be an enabler to a fairer, more responsible web.

Download the report to learn:

  • The trends and forces transforming digital advertising

  • Why advertisers are already seeing success with Publisher Cohorts

  • Three critical steps to building relationships with publishers

Suggested newsletters for you

Daily Briefing

Daily

Catch up on the most important stories of the day, curated by our editorial team.

Ads of the Week

Wednesday

See the best ads of the last week - all in one place.

The Drum Insider

Once a month

Learn how to pitch to our editors and get published on The Drum.

Marketing Ad Spend Adtech

Content created with:

Permutive

The audience platform built for publishers and advertisers.

Find out more

More from Marketing

View all

Trending

Industry insights

View all
Add your own content +