TV Talks: Can ads answer audiences’ discoverability woes? Samsung thinks so
Samsung Ads’s director of product marketing Minai Bui joins Hannah Bowler on this week’s episode of TV Talks. They talk streaming’s discoverability woes, Samsung TV Plus and, well, the latest series of Selling Sunset...
The Drum's TV Talks
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler teamed up to launch a podcast series that takes a closer look at developments in the TV advertising space. Across the upcoming 10 episodes, we dig deeper into Netflix and Disney’s ad plans, the CTV measurement debate, branded entertainment and product placement, as well as asking media buyers what they’re buying.
Based on research that showed 49% of UK audiences spent so long looking for content that they didn’t watch anything, Miani says discoverability is a critical problem for advertisers. But, as she explains, advertisers can be part of the solution by creating ad formats that help guide viewers.
Each week a new episode of TV Talks will be available in The Drum’s newly-launched podcast hub. The hub also hosts The Drum Network podcast and the new series Anatomy of an Ad presented by reporter Amy Houston.