Ad of the Day: cryptic texts from beyond the grave promo Netflix film Mr Harrigan’s Phone
In its debut work for Netflix, David Miami has created intrigue around the streaming platform’s latest film, which is inspired by the Stephen King novella Mr Harrigan’s Phone.
The movie tells the tale of a boy and an aging billionaire who bond over books and their first iPhones. But when the older man passes away, their mysterious connection refuses to die.
Tapping into this puzzle, Netflix turned the cryptic messages sent by the deceased Mr Harrigan into secret codes across billboards in New York and Los Angeles. Passersby were sent the codes via Bluetooth and encouraged to decipher the hidden message.
New Yorkers can also head to Madison Square Park on October 8 and 9, where they have to keep an eye out for employees of Mr Harrigan’s Phone Burial Service. They'll eventually be able to bury their old phones once and for all so they don’t get texts from beyond the grave.