Serena Williams and Odell Beckham Jr show the ease of paying peers with Cash App
The two American sports stars demonstrate a modern way to pay.
Serena Williams and Odell Beckham Jr have fronted Cash App's first integrated brand campaign to show how consumers can utilize its instant payment feature: the $Cashtag.
The spot, developed in partnership with creative agency R/GA, shows Williams coming home from a night out while opening up Cash App on her cell phone to pay the babysitter. The ad closes with the tennis great checking on her daughter before settling in for the evening, with the words ‘that’s money’ displayed on the screen.
Similarly, in another spot, Odell Beckham Jr pays his tattoo artist for a touched up within moments using the tool.
Nick Ace - Head of Brand Design
Blazo Calovic - Executive Creative Director
Andrei Chahine - Creative Director
Heather Brodie - Principal Copywriter
Erica Bech - Art Director
Catherine Ferdon - Head of Marketing and Brand
Alex Bentley - Business Lead
Zack Ashley - Global Head of Brand Partnerships
Aaron Goldwyn - Sports Partnerships
Liang Shi - Head of Social Marketing
Dyan Khor - Head of Growth Marketing
Anthony Koh-Bell - Senior Growth Marketing Manager
Ricky Vega - Head of Production
Matt Van Dzura - Creative Producer