Adidas and TikTok bring livestreamed shopping experience to London
The sportswear brand joined forces with the popular social media app to put on a livestreamed shopping event in London.
Slowthai at the Adidas x TikTok event / W Communications
Running over two days last week, an Adidas x TikTok activation celebrated the sportswear brand’s ‘Made Originals’ campaign and featured headline musical performances from British rapper Slowthai, Che Lingo and GirlsdontSync.
Throughout a livestream on TikTok, people were able to browse through many classic Adidas Originals items to mark the past, present and future of the sportswear brand.
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Taking place in Ambika P3, an underground space right in the heart of London, the experience began with people entering the venue and getting a personal 3D scan that sent realistic avatars directly to their mobile phones.
Hosted by creators Victor and Anisa, the TikTok livestream featured ADI (an Adidas-designed intelligence system), which provided a lighthearted voice for both hosts to interact with.
To excite further, people were able to attend online workshops and take part in various gaming activations. Getting the creative juices flowing, eventgoers could customize their Stan Smiths and design vintage-style bespoke shirts to highlight Adidas’s iconic football heritage.
