Off-White becomes AC Milan’s style and culture curator as club commits to positive change
Italian fashion label will dress men’s and women’s teams off the pitch in a partnership that also includes community activations and a commitment to cultural inclusivity.
Outfits will be work for first time at Champions League away match in London this week
AC Milan has teamed up with Off-White, the Italian fashion label, which will provide clothing for the men’s and women’s teams, with the former wearing their new official outfits for the first time in their Champions League away match in London this week.
The clothing line is the most visible aspect of a deeper partnership that extends to community activations and support for the club’s charity foundation.
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Casper Stylsvig, chief revenue officer of AC Milan, said: “This partnership is an ambitious project that involves two innovative and global brands. As a club, we have very defined principles. Cultural inclusivity and equality are at the forefront of our business. Therefore, we are proud to embark on this journey with Off-White, with whom the Rossoneri share a common vision and a common mission. The new journey is a further testament to AC Milan’s ability to engage with younger generations through the convergence of football with other sectors.”
Designed to combat prejudice and discrimination in all forms, the clothing line is supported by an accompanying video in which football paraphernalia is shown bearing words of support for concepts such as inclusivity and all forms of love.
Off-White™ joins forces with #ACMilan as the Club’s Style and Culture Curator ➡️ https://t.co/0FJwB3e98C@OffWht diventa il nostro nuovo Style and Culture Curator ➡️ https://t.co/yZHd0sN0K3#WearYourHeartOnYourSleeve pic.twitter.com/CPvpQW0HRk
— AC Milan (@acmilan) October 4, 2022