Britain to scrap GDPR rules and go it alone on data privacy
Culture secretary says businesses will no longer “be shackled by lots of unnecessary red tape.”
Michelle Donelan claims new rules will be simpler to follow than EU’s / Adobe Stock
Britain has vowed to tear up the European Union’s General Data Protection Regulation (GDPR) rulebook and implement an independent approach to data privacy.
The announcement was made by culture secretary Michelle Donelan, who pledged to remove red tape during an address to the Conservative party’s annual conference, although the precise constitution of the new regime remains vague.
Donelan said: ”We will be replacing GDPR with our own business- and consumer-friendly British data protection system. I can promise ... that it will be simpler, it will be clearer for businesses to navigate. No longer will our businesses be shackled by lots of unnecessary red tape.”
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Vowing to build new privacy protections founded on ”common sense.” Donelan claimed that the British economy could be boosted by dispensing with needless bureaucracy while retaining protections for internet users.
GDPR rules came into force in 2018, sparking a wave of pop-up requests inviting people to agree or decline to share their data. The regulations also make detailed provisions for businesses for the management of customer data.
Among those to fall foul of the rules is adtech firm Criteo, which was fined $65m for GDPR violations.