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Ad of the Day: Burger King pokes fun at ‘other people’ situations


By Amy Houston | Senior Reporter

October 4, 2022 | 4 min read

Burger King is poking fun at ‘things other people do,’ such as clapping when the plane lands or wearing fake glasses, to promote its app in the UK.


Can you relate to this cheeky billboard? / BBH

‘Smart People Have Our App’ features a series of billboards hinting that savvy people get their Burger King fix through the app and teases ‘other people’ who find themselves in silly situations.

Situated at a bus stop, the first poster highlights that ‘other people are still reading this ad and just missed the bus and now won’t make it home in time for dinner.’ The second pokes fun at how ‘other people clap when the plane lands,’ and the third states that ‘other people wear fake glasses.’

Created by BBH, it’s the first activation in a series that will continue throughout the rest of the year.



Burger King UK

Chief marketing officer: Katie Evans

Brand and communication director: Soco Nunez

Senior brand manager: Suzi Hoy


Advertising agency: Bartle Bogle Hegarty

Chief creative officer: Alex Grieve

Executive creative director: Helen Rhodes

Deputy executive creative director: Felipe Guimaraes

Copywriter: Charlie Pendarves

Copywriter: Elliott White

Art director: Chloe Stephenson

Art director: Wil Maxey

Designer: Christian Kolodziejski

CGI artist: Christian Kolodziejski

CGI artist: Ben Fearnley

Strategy director: Saskia Jones

Senior strategist: Laura Casado Cisa

Business lead: James Rice

Account director: Laura Huber and Isabel Corlett

Agency producer: Pippa White and Sally Kursa

PR and social media

Consumer PR agency (Whoppernomics): Splendid Communications

Social media and influencer marketing agency: Coolr

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