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By Amy Houston | Reporter

October 3, 2022 | 3 min read

Dole Sunshine Company has worked with St Luke’s and Bompas & Parr to create screen-printed posters using ink derived from real fruit waste. These have been placed next to fast-food trucks and vending machines in an effort to highlight the amount of unhealthy food Brits consume.

‘Malnutrition Labels: Nutritional Ink’ calls attention to the low nutritional value of certain snacks and foods, while printing the ads with ink made almost entirely of fruit means the posters have more nutritional benefits than the on-the-go food.

Partnering with food scientists, the project went through various rounds of experimentation and used a variety of fruit waste and scraps to create optimal colors and nutritional formulation for the printing process.

To amplify the guerrilla marketing campaign further, there will also be social and digital activations.

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Credits

Brand: The Dole Sunshine Company

Agency

Creative agency: St Luke’s

Executive creative director: Richard Denney

Copywriter: Robin Gordon

Copywriter: Danny Jones

Art director: Ella Monti

Art director: Jordan Morris

Head of art and design: Pete Mould

Designer: Pete Mould

Designer: Vanisha Mistry

Editor: Josh Gemmell

Creative producer: Anna-Marie Mennecier

Producer: Jenny Busby

Senior planner: Tara Ellis

Managing director: Ed Palmer

Business director: Will Bright

Senior account director: Barnaby Kelly

Account directors: Rob Evans, Oliver Berrell, Lucy Yeates

Account manager: Sam Everett

Production

Film production: Tag Collective Arts

Director: Cassidy Burcher

Production company: Tag

Producer: Greg Mills

DOP: Ahmet Husseyin

Editor: Cassidy Burcher

Music: Audio Network

Post production company: Tag Collective Arts

VFX: Pete Hughes

Color grade: Mark Horrobin

Post production producer: Neuma Llusiá dos Santos

Sound design: Nick Olsouzidis

Printing

Ink development and production: Bompas & Parr

Printers: K2 Screen Ltd

Media

Media Agency: Spark Media Partners

Vice-president, strategy: Jef Eckart

Director, strategy: Ariel Brito

Associate director, strategy: Nicole Truong

Out-of-home executive: Arianna Apicella

Out-of-home manager: Piergiorgio Toma

PR agency: Peppercomm

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