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Aussie furniture brand Koala "closing for good" to boost awareness of koala extinction


By Danielle Long | Acting APAC Editor

September 30, 2022 | 3 min read

Koala, the direct-to-consumer furniture brand, has announced it is "closing for good" in a marketing stunt to raise awareness of Koala extinction.


Koala closes business to raise awareness of namesakes

The Australian brand will shut down for 24 hours on World Koala Day (Friday 30 September) to help raise awareness about the plight of the iconic marsupial.

The Koala website, social media platforms, email marketing and all brand communications will direct users to t,he WWF website where they will be encouraged to sign a petition, adopt a koala or learn how to help save the furry animals from extinction.

The move is part of Koala's ongoing partnership with the WWF, which is now in its fifth year. The company has a goal to help remove koalas from the endangered species list. As part of its commitment, Koala has donated over $2m planted 46,000 feed trees, restored 40 habitat hectares and helped upskill 70 wildlife vets.

The campaign said, "It's Save The Koala Day. And to help raise awareness, we've shut down for 24 hours. Emma from Finance says closing shop means we'll miss our revenue forecast.

"Mattresses and sofas can wait a day. Those furry little buggers don't have the luxury.

Even Emma can't argue with that.

"Koalas matter to us. Heaps. Today's closure is another small step towards our goal of getting koalas off the endangered list by 2030."

Koala is in the process of transitioning from a start-up to an established furniture retail brand and is looking to grow into new markets and product lines. The company reported net revenue of $100.7m in 2020 and $175m in 2021.

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