By Taruka Srivastava | Freelance journalist

September 29, 2022 | 5 min read

Non-profit healthcare organization Planned Parenthood Action Fund has released a campaign to encourage voters to turn out at the polls and take control of their reproductive rights ahead of the US midterm elections in November.

’Your Voice’ shows a young woman telling her mother she is pregnant and has decided to get an abortion, while a TV news broadcast blasts in the background and the anchors announce politician plans to ban the procedure.

As the mother begins to articulate support for her daughter, suddenly the words of the politicians on TV begin to possess her, taking her voice and she eerily tells her daughter that she does not have the power to make decisions about her own body.

Eventually, the young woman snaps her mom back to reality and boldly declares control of her future, affirming that the decision to have an abortion belongs to her and not politicians or anyone else.

The spot will run on digital platforms, with additional versions to come in the upcoming weeks.

Director Karyn Kusama said: “It’s important that everyone understands how incredibly high the stakes are in this election. With Roe v Wade now overturned, anti-abortion politicians feel emboldened to control every part of our lives – our bodies, our voices and our futures. As a filmmaker, it felt necessary for me to illustrate the ways in which the reckless decisions made by out-of-touch politicians will affect mothers, daughters and families across the country if we don’t show up in force at the ballot box this November. It’s time for us all to take control and vote our voice.”

Lauren Garcimonde-Fisher, vice-president of brand and culture strategy at Planned Parenthood Votes and Planned Parenthood Action Fund, said: “We believe no one is free unless they’re able to control their own bodies, lives and futures. That’s why we’ll do everything in our power to ensure voters send champions for sexual and reproductive health to office at every level of government.

”‘Your Voice’ is a chilling reminder of everything that’s on the line in this election, and a call to action to voters who are ready to take back the power over their bodies and their lives. We’re honored to collaborate on this project with Karyn Kusama, an artistic visionary and long-time supporter of reproductive health and rights.”

The ad is part of ’Take Control’, Planned Parenthood’s advocacy and political organizations’ electoral program. The $50m program will help elect champions for sexual and reproductive health care and rights, including abortion, up and down the ballot and all across the country.

Credits

Production company: Girl Culture Films

Director: Karyn Kusama

Founder/creative director: Lauren Greenfield

Founder/president: Frank Evers

Managing director: Tori Palmatier

Producer: Jessica Zerby

DP: Nicole Whitaker

Line producer: Sean Lyness

VFX: The Mill

Creative director: Anne Trotman

Executive producer: Jaz Rangokea, Amanda Libotte

Producer: Hayley Savage, Katharine Mulderry

Associate producer: Jelena Savanovic

Shoot supervisor: Betty Cameron

2D lead artist: Betty Cameron

2D artist: Lucia Hill Barroso

Color: The Mill

Colorist: Ashley Woods

Color producer: Kay Carpenter II

Color assist: Rachel Kong

Editorial: Cabin Editing Company

Managing partner: Carr Schilling

Executive producer: Adam Becht

Head of production: Liz Lydecker

Editor: Brian Meagher

Senior producer: Esther Gonzalez

Sound design and original music: Caya Music & Sound

Partner/executive creative director: Ben Einziger

Partner/executive producer: Kiki Einziger

Executive producer: Becky Jungmann

Creative director: Tim Adams

Sound mix: Formosa Group

Mixer: John Bolen

Executive producer: Lauren Cascio

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