Ad of the Day: old ways of working are dead in Upwork’s zombie musical
Freelancing platform Upwork is kicking off spooky season with a comical ad that makes a song and dance about how the old ways of working are dead – literally.
‘This is How We Work Now’ sees the return of a dead boss, Jack, in zombie form during a company meeting, much to the shock of his former employees.
A decomposing Jack then begins to relay that working in an office from 9am until 5pm is outdated and that even some jobs are completely old-fashioned. The takeaway is, even if an idea has worked well for years, it doesn’t mean that it can’t be improved or updated to fit with modern times.
Credits
Brand: Upwork
Chief marketing officer: Melissa Waters
Vice-president, marketing: Amanda Leach-Rouvi
Executive creative director: Patrick Holly
Creative director: Nick Scarlett
Design director: Stephanie Munoz
Executive producer: Bernadette Spear
Senior brand marketing manager: Chanel Jackson
Agency: Alto
Chief creative officer, founder: Hannes Ciatti
Managing partner: Ed Rogers
Head of entertainment and production, partner: Matt Bonin
Head of strategy, partner: Tara Fray
Executive creative director: Jason Bagley
Creative director: Brock Kirby
Creative director: Jeff Dryer
Design director: J Collins
Group brand lead: Shannon Coletti
Senior brand lead: Ashley Bouldin
Executive producer: Kim Cross
Head of digital production: Amber Wimmer
Director of art production: Julia Menassa
Integrated production associate: Marvin Cassell
Comms planning director: Josh Chang
Comms planning director: Charles Lee
Production company: Smuggler
Director: Ivan Zacharias
DP: Jan Velicky
Producer: Nick Landon
Founding partner: Patrick Milling-Smith
Founding partner: Brian Carmody
Executive producer: Allison Kunzman
Editor: Filip Malasek
Editor: Jim Hutchins
Assistant editor: Gino Renzulli
EP, HutchCo Edit: Jane Hutchins
Colorist @UPP: Ondrej Stibingr
VFX/finishing: Parliament
Music: Walker Music
Mix/sound: Barking Owl
Photo production company: 3Star Production
Photographer: Emily Shur
Photo producer: Natalie Campbell
Wardrobe styling: Anna Su
Prop styling: Faeth Gruppe
Hair and makeup artist: Erika Parsons
Retouching: Wet Noodles
Digital production: Wild
Managing partner, design director: Matthias Mentasti
Managing partner, technical director: Thomas Ragger
Executive producer: Amanda Schultz
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