By Amy Houston | Senior Reporter

September 29, 2022 | 3 min read

Freelancing platform Upwork is kicking off spooky season with a comical ad that makes a song and dance about how the old ways of working are dead – literally.

‘This is How We Work Now’ sees the return of a dead boss, Jack, in zombie form during a company meeting, much to the shock of his former employees.

A decomposing Jack then begins to relay that working in an office from 9am until 5pm is outdated and that even some jobs are completely old-fashioned. The takeaway is, even if an idea has worked well for years, it doesn’t mean that it can’t be improved or updated to fit with modern times.


Brand: Upwork

Chief marketing officer: Melissa Waters

Vice-president, marketing: Amanda Leach-Rouvi

Executive creative director: Patrick Holly

Creative director: Nick Scarlett

Design director: Stephanie Munoz

Executive producer: Bernadette Spear

Senior brand marketing manager: Chanel Jackson

Agency: Alto

Chief creative officer, founder: Hannes Ciatti

Managing partner: Ed Rogers

Head of entertainment and production, partner: Matt Bonin

Head of strategy, partner: Tara Fray

Executive creative director: Jason Bagley

Creative director: Brock Kirby

Creative director: Jeff Dryer

Design director: J Collins

Group brand lead: Shannon Coletti

Senior brand lead: Ashley Bouldin

Executive producer: Kim Cross

Head of digital production: Amber Wimmer

Director of art production: Julia Menassa

Integrated production associate: Marvin Cassell

Comms planning director: Josh Chang

Comms planning director: Charles Lee

Production company: Smuggler

Director: Ivan Zacharias

DP: Jan Velicky

Producer: Nick Landon

Founding partner: Patrick Milling-Smith

Founding partner: Brian Carmody

Executive producer: Allison Kunzman

Editor: Filip Malasek

Editor: Jim Hutchins

Assistant editor: Gino Renzulli

EP, HutchCo Edit: Jane Hutchins

Colorist @UPP: Ondrej Stibingr

VFX/finishing: Parliament

Music: Walker Music

Mix/sound: Barking Owl

Photo production company: 3Star Production

Photographer: Emily Shur

Photo producer: Natalie Campbell

Wardrobe styling: Anna Su

Prop styling: Faeth Gruppe

Hair and makeup artist: Erika Parsons

Retouching: Wet Noodles

Digital production: Wild

Managing partner, design director: Matthias Mentasti

Managing partner, technical director: Thomas Ragger

Executive producer: Amanda Schultz

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Creative Ad of the Day Agency Culture

More from Creative

View all