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Ads of the Week: relatable billboards from Bubble and Shelter mocks politicians


By Amy Houston | Reporter

September 28, 2022 | 6 min read

There's also Moonpig's cute piglet mascots and an anime-inspired ad from Adidas to celebrate football club Real Madrid.

Bubble 4

Can you relate? / Creature London

Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here.

This week, Bubble championed the realities of parenting with witty billboards, Shelter mocked the UK government for its cost of living ‘hacks’ and Brandalism called out agencies that work with airline clients.

Bubble: We’re More Than How Our Kids See Us by Creature London


Chilcare app Bubble playfully drew on the age-old reality for many parents that once you become one, an aspect of your ‘old’ self can sometimes become forgotten.

Shelter: Fight For Home by Shelter (in-house)

Shelter and Yonder Media out of home campaign

Housing and homeless charity Shelter subverted suggested money-saving ‘tips’ with this tongue-in-cheek campaign.

Brandalism: Ban Fossil Ads by Brandalism


The artist-activist collective name-checked creative shops working with airlines in a bid to highlight the aviation industry’s contribution to climate change.

Moonpig: Find The Perfect Gift by Creature London

Moonpig released a pastel pink-hued ad that sees the return of its cute piglet mascots.

Adidas: Odyssée Grandeza by MNSTR

Taking inspiration from Japanese anime, Adidas created this short film to pay tribute to Spanish football club Real Madrid and its 120 year-long legacy.

BBC: Trust Is Earned by BBC Creative

This ad highlighted the BBC’s editorial process using a combination of genuine behind-the-scenes footage and news clips.

H&M: Here For It by Mother London

H&M issued a love letter to young British women and their wardrobes.

Ikea: The Life Collection 2022 by Try

Swedish retail giant Ikea hoped to give a new lease of life to unwanted furniture with the introduction of its second-hand stores.

British Heart Foundation: The Noisy Generation by Saatchi & Saatchi London

To inspire the boomer generation to donate to its cause, the British Heart Foundation transported viewers back to the heady rock days of the 60s and 70s.

National Abortion Federation: Your Call by Quirk Creative

Featuring actor Kathy Najimy, known for her role in Disney’s Hocus Pocus, this ad hopes to destigmatize abortion and provide an environment where information on safe abortions are accessible.

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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