KFC campaign highlights benefits of home delivery
KFC is spotlighting the perks of getting home delivery in its latest campaign.
Four 20-second spots have been rolled out featuring customers in super slow motion coupled with heavy metal classic Breaking the Law by Judas Priest. The first spot features two girls eating KFC at their house with their feet on the table, with the voiceover narrating how it would be impolite to eat like this at KFC itself – that’s why there is home delivery.
Similarly, the other spots feature a couple eating in pants, friends eating while in a Jacuzzi and pals lying on a bed eating home-delivered KFC, which are all things they wouldn’t be able to do at the chicken restaurant due to it being socially inappropriate.
The campaign will run across all channels ahead of KFC UKI’s official sponsoring of ITV’s 2022 Fifa World Cup coverage, from late November until the final on December 18.
Jack Hinchliffe, chief marketing officer, KFC UKI, said: “Winter is coming, and as the nights get longer it’s hard to think of anything better than enjoying KFC in the comfort of your own home. And that’s what this campaign is all about... doing what you want to do; slip those PJs on, put your feet up, turn on the TV and order delicious Original Recipe chicken straight to your door. It couldn’t be easier.”
Richard Tahmasebi, creative director, Mother London, said: “There’s a lot of stuff you can’t do at KFC. Reasons of propriety, decency and practicality mean that certain behaviors are prohibited. These are fair and reasonable prohibitions, but prohibitions nonetheless. And that’s why there’s KFC Delivery. Because sometimes you want to do some of that stuff while you enjoy your chicken. That’s where our new campaign comes in.”
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