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By Danielle Long, Acting APAC Editor

September 27, 2022 | 2 min read

History is Calling is the central message of a landmark campaign informing the Australian public about the upcoming referendum to give the nation’s First Peoples a voice in parliament.

The campaign, created by The Uluru Statement with The Monkeys and Rabbit Content, features a proud Pitjantjatjara and Nyungar man, Trevor Jamieson, as he tells the story of how Australians voted yes to install a Voice to Parliament.

The History is Calling campaign aims to generate awareness of the referendum and encourage Australians to support the Uluru Statement.

The Uluru Statement calls for the establishment of a First Nations Voice to be enshrined within Australia’s constitution and a commission to oversee a process of agreement-making and truth-telling about the nation’s history.

The aim is to give Australia’s First Peoples a say on policies and laws that affect indigenous communities.

Australian Prime Minister Anthony Albanese committed to the referendum in his first words after winning the federal election in May.

The ad is directed by Kamilaroi man Jordan Watton, with cinematographer Arrernte and Kalkadoon man Tyson Perkins, and music composer Yuwaalaraay man James Henry.

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