Fantastical creatures bust electric vehicle myths in Veloz campaign
Not-for-profit organization Veloz has rolled out an educational campaign to address disinformation that is holding people back from choosing to buy electric vehicles.
The campaign ‘Myths Busting Myths’ roped in comedy director Eric André to oversee four spots featuring the mythical characters of Sasquatch, Martians, a unicorn and the Tooth Fairy to bust EV-related myths.
The first spot features a financially-savvy Tooth Fairy finding out that EVs are less expensive than you think and are available at a range of prices in the new and used car markets – plus, they are significantly cheaper to own and operate than gas-powered vehicles.
The second spot features a technologically-inclined Sasquatch showcasing how easy it is to plug in and charge while out and about, breaking the myth that public EV chargers are hard to find. While charging his car he enters a restaurant, terrifying the customers inside.
The third shows a modern family of Martians charging their car at home, while the fourth features a dexterous unicorn showing that anyone can refuel a hydrogen fuel cell EV.
The $4.25m campaign will feature English and Spanish language ads across multiple digital platforms for 15 months.
The campaign was funded, in part, by a grant from the governor’s office of business and economic development. Additional sponsors and in-kind partners of this campaign include Southern California Edison, Electrify America, PG&E, Uber, Bay Area Air Quality Management District, BMW, East Bay Community Energy, General Motors, Los Angeles Department of Water and Power, San Diego Gas and Electric and Ford.