Ad of the Day: British Heart Foundation recreates a 1970s Slade rock concert
To help inspire the boomer generation to donate to its cause, the British Heart Foundation is transporting viewers back to the heady rock days of the 60s and 70s in its latest ad.
‘The Noisy Generation’ is set to Slade’s Cum on Feel the Noize, and features cultural moments of the decades including the anti-war movement, the emergence of the contraceptive pill and the first heart transplant.
Shot in a single day, the spot is a mixture of archival footage and a recreated concert experience – which included a fully-rigged stage, a packed crowd, smoke bombs and an original 1950s bus, plus real musicians performing as Noddy Holder and co.
Credits
Client: British Heart Foundation
Chief marketing officer: Claire Sadler
Director of marketing and mass fundraising: Mark Scott
Marketing manager: Kate Pactor
Marketing executive: Deanna Newman
Agency: Saatchi & Saatchi London
Chief creative officer: Franki Goodwin
Copywriter: Alex Lucas
Art director: Jon Farley
Agency producer: Josephine Roloff
Business leader: Paul McHugh
Account director: Zara Hutchins
Planning director: Kristian Henschel
Production: Nexus Studios
Director: Mischa Rozema
Director of photography: Ben Magahy
Producer: Isobel Conroy and Julia Fetterman
VFX supervisor: Rodolfo Pereira
Head of production: Rachel Moss
Marketing: Valentina Tarelli, Nancy Edmondson, Isobel Wise and Steph Anjo
Live action shoot: Production CZ
Producer: Michal Škop
Production manager: Tereza Fekete
Production coordinator: Kristián Škop
PA: Julie Najbrtová
Covid coordinator: Kristyna Novotná
1st AD: Pavel Svatoň
2nd AD: Patrick Kirschner
Set runner: Omar Tilli
1st AC: Zbyněk Kunc
2nd AC: Krištof Soukup
VTR: Tadeáš Chramosta
Sound master: Jan Paul
Boom: Miro Chaloupka
Making of photo/BTS: Adam Lukas
DIT: Lukáš Biegl
Crane arm grip: Jiří Pospíšil, Jiří Janouš and Tomáš Souček
Gaffer: Pavel Kroupa
Rigging: Jiří Valenta
Casting agent: Petra Dienstbierová/Jam Casting
Casting extras: Sophie Šípová/Talent Management
Extras coordinator: Roman Bednarčík
Production designer: Tomáš Homolka
Prop master: Renáta Věříšová
Construction St/By: Petr Šálek
Hair artist: Marek Pátl
Make up artist: Radka Suchá
Wardrobe stylist: Peter Tistan
Key grip: Ludek Hynek
Catering: Tomáš Podskalský
Medic: Eva Dvořáková
SFX: Petr Lukavec
Drivers: Michal Bára, Otto Davídek, Jan Bohm and Václav Kolman
Online and CG: The Mill
Producers: Elle Lockhart and Agrata Sharma
Production assistant: Ollie Lovell-White
2D lead artists: Adam Maynard, Gary Driver, Venkata Siva Kumar Mannepalli and Swarup Kumar Panigrahi
3D lead artist: Laurent Giaume and Alan Williamson
2D artists: Pavel Vicik, Pete Atack, Rafael Vormittag, Tomer Epshtein, Robert Hagan, Jegathesan Thangappan, Arun Kumar, Hariharan S, Jai Singh, Venna Leelanadhareddy and Paresh Kumar Swain
3D lead artist: Alan Williamson
3D artist: Sergio Xisto, Richard Green and Vaclav Cizkovsky
Designer: Paul Bloomfield
Offline: Trim Editing
Editor: Elise Butt
Offline producer: Tatyana Alexandra
Sound: Factory
Producer: Beth Massey
Sound engineer: Mark Hills
Music supervision: Wake The Town
Producer: Stephen Ettery
Band: Slade
Song: Cum on Feel the Noize
Stock footage: The Directors Studio
Media buying agency: PHD
Media planner: David White
Media business director: Claire Bullock
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