Moonpig brings back its cute piglet mascots for latest campaign
Moonpig has released a pastel pink-hued ad that sees the return of its cute piglet mascots.
The campaign was primed to launch on September 10, but had to be partially paused due to the death of Queen Elizabeth II.
It will run fully from today (September 26) across TV and radio.
Developed by Creature London, the spot sees the nosey animals sniff their way through various boxes that contain Lego, balloons and mugs to try and find the perfect present.
It comes at a disruptive time for the online gifting brand, which has been impacted by ongoing Royal Mail strikes in the UK and has warned customers to order early to avoid delivery delays. Two more days of action are scheduled for the campaign’s launch week, on September 30 and October 1.
The brand introduced its sweet mascots last year and claims they have helped push sales to £304m – an increase of 76% compared to 2020.
Company name: Moonpig
Chief marketing officer: Kristof Fahy
Director of marketing and brand: Simon Hills
Brand lead: Bex Holt
Creative agency: Creature London
Chief executive officer: Dan Cullen-Shute
Chief creative officers: Ben Middleton and Stu Outhwaite-Noel
Senior creative: Meg Egan
Chief strategy officer: Andrew Gibson
Strategy director: Josh Dickins
Producer: Lilly Alter
Account director: Sam Dempsey
Media agency: Mediacom North
Production company: Glassworks
Executive producer: Tasha Laranjo
Producer: Andrew Patrick
Animation and 3D
Animation director and 2D animation: Hugo Rodriguez Rodriguez
Storyboards and 2D animation: Lewis Barr and Lina Ozolina
3D supervision and lead 3D animator: Alastair Hearsum
3D animation: Daniel Hope and Richenda Wheeler
3D lookdev/lighting: Davide Uccellani
3D rigging and modeling: Dan Lane
3D modeling: David Head
3D simulation: Georgios Papaioannou
2D flame: Grant McKean and Ally Burnett
Color grade: Jonny Thorpe
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