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By Amy Houston | Reporter

September 26, 2022 | 3 min read

Moonpig has released a pastel pink-hued ad that sees the return of its cute piglet mascots.

The campaign was primed to launch on September 10, but had to be partially paused due to the death of Queen Elizabeth II.

It will run fully from today (September 26) across TV and radio.

Developed by Creature London, the spot sees the nosey animals sniff their way through various boxes that contain Lego, balloons and mugs to try and find the perfect present.

It comes at a disruptive time for the online gifting brand, which has been impacted by ongoing Royal Mail strikes in the UK and has warned customers to order early to avoid delivery delays. Two more days of action are scheduled for the campaign’s launch week, on September 30 and October 1.

The brand introduced its sweet mascots last year and claims they have helped push sales to £304m – an increase of 76% compared to 2020.

Credits

Moonpig

Company name: Moonpig

Chief marketing officer: Kristof Fahy

Director of marketing and brand: Simon Hills

Brand lead: Bex Holt

Creature London

Creative agency: Creature London

Chief executive officer: Dan Cullen-Shute

Chief creative officers: Ben Middleton and Stu Outhwaite-Noel

Senior creative: Meg Egan

Chief strategy officer: Andrew Gibson

Strategy director: Josh Dickins

Producer: Lilly Alter

Account director: Sam Dempsey

Media agency: Mediacom North

Production

Production company: Glassworks

Executive producer: Tasha Laranjo

Producer: Andrew Patrick

Animation and 3D

Animation director and 2D animation: Hugo Rodriguez Rodriguez

Storyboards and 2D animation: Lewis Barr and Lina Ozolina

3D supervision and lead 3D animator: Alastair Hearsum

3D animation: Daniel Hope and Richenda Wheeler

3D lookdev/lighting: Davide Uccellani

3D rigging and modeling: Dan Lane

3D modeling: David Head

3D simulation: Georgios Papaioannou

2D flame: Grant McKean and Ally Burnett

Color grade: Jonny Thorpe

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