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B2B Worldfest returns with bigger, better and bolder steps for growth in 2023

September 26, 2022 | 5 min read

B2B marketers have taken it to a whole other level, but how can they truly reach the golden age of growth that many believe is at hand? The Drum, Stein IAS and more than a dozen A-list B2B marketers will spend two days unpacking it all.

B2B World Fest

More than a dozen top B2B chief marketers will share actionable insights

Business-to-business (B2B) marketers are operating at an extremely high level in this post-pandemic world. Some have been bold enough to proclaim that they’ve reached a golden age. After all, they’ve become masters of weaving traditional tactics with hard-earned digital chops and fast-evolving brand-to-demand approaches.

Still, most B2B marketing leaders would agree that there are a number of steps to go before reaching the pinnacle – especially when you factor in the new uncertainties of inflation, geopolitical strife and quickly-shifting post-lockdown behaviors.

To help guide marketers through this moment and set them up for success in the coming year, The Drum in partnership with Stein IAS has assembled an array of the very best marketers in the field for B2B Worldfest 2022.

The A-list World Fest speaker line-up includes:

  • Raja Rajamannar, chief marketer, Mastercard

  • Michelle Klein, vice-president, global business marketing, Meta

  • Antonia Wade, global chief marketer, PwC

  • Craig Duxbury, chief client officer, Stein IAS

  • Mike Marcelin, chief marketing officer, Juniper Networks

  • Lynn Teo, chief marketer, Northwestern Mutual

  • Ana Villega, chief marketer, NI

  • Jill Kouri, global chief marketer, HCL Solutions

  • Jill Wiltfong, chief marketer, Korn Ferry

  • Isla Mackenzie, chief marketer, UBS Asset Management

  • Amanda Malko, chief marketer, G2

  • Marc Keating, chief innovation officer, Stein IAS

  • Kathy Seegebrecht, chief marketer and senior vice-president, UL Solutions

  • Kristen Allegri Williams, chief marketer, Optimizely

  • Alvaro Del Pozo, vice-president of international marketing, Adobe

  • Martin Kihn, senior vice-president of strategy, Salesforce Marketing Cloud

  • John Arnold, principal analyst, Forrester

In-the-moment topics include:

  • B2B 2030: bold predictions, declarations and the disruption of standard practices as we know them

  • Marking the moment: what marketers need to do to truly get to B2B’s golden age

  • Talent and employee branding: who should own it and how to succeed at it

  • B2B marketers as Frankensteins: so many roles, so many pieces and parts. Here’s how to avoid a modern-day horror story

  • Setting and solving the global growth agenda

  • The future of the metaverse and B2B

  • Demand be damned? Are B2B marketers placing bigger bets on brand? Will it pay off?

  • Supporting customers and the world in times of extreme change

“As a former B2B marketer, I have a profound appreciation for how hard it is to influence business decision-makers. It’s a high-risk, high-consideration sell, and in this current climate there is a need to invest with particular care and creativity,” said Kenneth Hein, US editor of The Drum. “What makes this year’s B2B World Fest line-up special is the sheer talent that will be sharing the stage, attacking the pressing topics of the day. It’s going to be interesting, informative and inspirational.”

Craig Duxbury, chief client officer of global B2B agency Stein IAS, added: “As leaders and practitioners of B2B marketing, all of our speakers are being asked to adapt and evolve at lightning pace – and we are doing it successfully. This year’s B2B World Fest will explore what’s working, what isn’t and how we can all drive to B2B marketing’s golden age.”

Register now for free here.

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