The Drum Awards Festival - Search

-d -h -min -sec

Marketing Ecommerce Digital Advertising

The Drum Network podcast: a deep dive into the evolution of e-commerce


By Chris Sutcliffe | Senior reporter

September 22, 2022 | 2 min read

In the latest episode of The Drum Network Podcast, we turn our attention to the Evolution of E-commerce and zero in on the new and developing relationships between bricks-and-mortar and digital sales.

How are physical stores making the most of developments from the world of e-commerce? What can digital sales journeys still learn from IRL? And what are the smart ways of merging the two?

Those are just some of the questions we put to our panel this week, which is made up of George Gossland, social content producer at Favoured; Barry Fiske, senior vice-president of global experience and innovation at Merkle; and Grace Vassallo, senior marketing manager at Zappar.

We’ll also be considering:

  • The most important e-commerce tools available to brands

  • How the smartest brands are opening the purchase funnel for consumers

  • What we should be most excited about in social commerce

  • And what’s next in e-commerce and marketing

    For more on the Evolution of E-commerce, check out The Drum’s latest Deep Dive.

    Marketing Ecommerce Digital Advertising

    More from Marketing

    View all


    Industry insights

    View all
    Add your own content +