Brand Purpose Animal Welfare Work & Wellbeing

Lovelorn Tinder users can now feature shelter dogs in search for ideal partner


By John Glenday, Reporter

September 22, 2022 | 2 min read

Dating app users searching for true love now have the chance to adopt a dog to bring animal magic to their profiles.


Tinder is supporting National Dog Week

In honor of National Dog Week, Tinder is offering adorable pups for use as props in profile pics amid the widespread belief that sharing the frame with a four-legged friend is the surest path to true love.

Setting endorphins flowing, the app is partnering with rescue shelters across the US to spread the love to homeless dogs in need of a place to call home and a true friend. To participate you don’t have to personally adopt a dog but merely upload a photo to be matched with an available dog’s image, location and adoption details.

Tinder chief marketing officer Melissa Hobley said: “This National Dog Week, Tinder is able to help people find love and help dogs in need find new homes – both looking for their perfect match. Being able to express your common interests is so important for sparking new connections, so we wanted to bring our members even more fun ways to find someone new, whether that be a new dog park pal or a step-parent for their furry friend.”

The tie-up follows a 2021 survey, conducted by Honest Paws, which found that 70% of singles believe that a dog in their profile pic leads to more matches. This belief is supported by 60% who express themselves to be more willing to date someone holding a dog close.

Brand Purpose Animal Welfare Work & Wellbeing

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