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By Amy Houston | Reporter

September 21, 2022 | 3 min read

Placing itself within the ‘food porn’ advertising category, Quorn has taken a tongue-in-cheek approach to promoting the benefits of a meat-free diet.

In ‘So Tasty Why Choose The Alternative?’, viewers see a woman at her kitchen counter about to tuck into a sandwich when the sensual voice of the narrator confirms that Quorn’s new range of deli-style fake meat tastes delicious.

Confused, the hungry woman looks around to see a pig puppet speaking slowly into a mic before his two friends, a cow and a chicken, join in.

Gill Riley, marketing director at Quorn Foods UK, said: “This new campaign has been created to connect with flexitarians who are looking to reduce their meat intake, but not lose out on the taste and texture they know and love from deli meat. We want to make them laugh while also demonstrating just how delicious our new products are. As we know, switching consumers into our products from their usual meat deli slices will be another step towards helping the planet.”

It’s the work of creative agency Adam & Eve/DDB and was directed by Jim Archer, who is known for shows such as Brian and Charles.

The trio of puppets was made by Andy Heath at Talk to the Hand Productions, whose credits include Star Wars and The Hitchhiker’s Guide to the Galaxy.

Credits

Client: Quorn

Brand: Deli Slices

Project/campaign name: So Tasty Why Choose The Alternative?

Client

Marketing director: Gill Riley

Head of brand marketing: Lucy Grogut

Brand manager: Rehana Kausar

Chief creative officer: Richard Brim

Creative directors: Matt Fitch and Mark Lewis

Creatives: Dan Bailey and Brad Woolf

Agency producer: Tristan Baker

Planner: Sian Illes

Chief executive officer: Tammy Einav

Managing partner: Miranda Hipwell

Business director: Flemming Lerche

Account director: Sarah Cornish

Account manager: Jemima St Aubyn

Account executive: Estella Mosca

Lead designer: Dave Robinson

Designer: Nadine Fer

Media agency: Initiative

Production company: Minds Eye

Executive producer: Hughie Phillips

Producer: Archie Johnston Stewart

Director: Jim Archer

D.O.P: James Blann

Puppeteers: Andy Heath, Lestyn Evans and Wim Booth

Editing company: Stitch

Editor: Leo King

Post-production: Coffee & TV

Post producer/VFX supervisor: Joss Brindle

Colorist: George Neave

Flame op: Laura Smith

Music supervisor: SixtyFour Music – Jeremy Newton

Audio post-production: Factory

Soundtrack name and composer: Michael Ajayi – Tonight is your Night

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