Citizens Bank launches immersive ‘The Living Portrait of NYC’ experience
From September 18-27, the 10,000 sq ft experience will evoke the creativity and vibrancy of the city.
‘The Living Portrait of NYC’ was created by Ogilvy New York
Citizens Bank is highlighting what makes New York city unique with ‘The Living Portrait of NYC’, an ode to the citizens of New York City.
The free immersive experience includes four different multi-sensory multimedia rooms that aim to evoke the creativity and vibrancy of the city, as well as the personal stories that bring its many neighborhoods to life.
Based on hundreds of hours of interviews, the experience will surround attendees with a series of uniquely personal New York stories stitched together through immersive audio, imagery and live performances.
’The Living Portrait of NYC’ was created by Ogilvy New York and produced in partnership with Radical Media. The experience was informed by hundreds of hours of interviews with more than 5,000 New Yorkers across all five boroughs.
It will be open to the public from September 18-27 at Iron 23 in the Flatiron District (29 W 23rd St).