Modern Marketing Brand Strategy Electric Vehicles

Chevy wants to sell EVs to ‘everyone, everywhere’

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By Webb Wright | Junior Reporter

September 16, 2022 | 3 min read

Featuring one of Fleetwood Mac’s most beloved hits, the auto manufacturer’s new campaign marks the first time that multiple Chevy EVs have been advertised together.

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Chevy’s new campaign aims to generate mass appeal / Weber Shandwick

Chevrolet is hoping to make its electric vehicles omnipresent with its new ‘Chevy EVs are for everyone, everywhere’ push. Anchoring the campaign is Everywhere by Fleetwood Mac, one of the band’s most recognizable songs.

The automaker’s goal is to broaden the appeal of Chevy EVs, edging them out of the realm of the niche and more into mainstream consciousness. “This is the first effort that features multiple Chevrolet EVs together, and marks a big step forward in Chevrolet’s intent to bring EVs to mainstream America,” Chevy said in a statement. “Up to now, most electric vehicles have been too expensive, too small or too limited in capabilities for most people. Chevy EVs were built for everyone.”

The brand is also looking to garner appeal among a younger audience by featuring “a cross-section of social media influencers and personalities,” including pro skateboarder Leo Baker and actor Terrence J. The selection of Everywhere by Fleetwood Mac – a band that has been enjoying something of a revival lately among millennials and gen Zers – also looks to strike a chord among a younger audience.

The news ads debut on September 18 during Sunday Night Football on NBC. Commonwealth//McCann and Vice Media Group handled.

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Modern Marketing Brand Strategy Electric Vehicles

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