Ads of the Week: John Lewis shows journey of fatherhood and Monopoly pushes family feuds
The new John Lewis tugged on heartstrings / JohnLewis
Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here.
John Lewis: For All Life‘s Moments by Adam & Eve/DDB
After killing off its ‘Never Knowingly Undersold’ slogan, British retailer John Lewis debuted an emotive ad to introduce its new brand promise.
Monopoly: Fighting Is Good by KesselsKramer
Monopoly admitted to being the cause of many a fall out as it put a positive spin on expressing emotions.
Ikea: Bring Home to Life by Rethink
Ikea Canada released a short film that emphasized how its products can bring a home to life.
Heart Research UK: Her Disease by AML Group
This shocking ad highlighted that heart disease kills twice as many women in the country as breast cancer, and yet is still largely considered a male illness.
Colorectal Cancer Alliance: Lead from Behind by Maximum Effort
Actors Ryan Reynolds and Rob McElhenney fronted a new campaign to raise awareness that colon cancer can be preventable.
Mondelēz: The True Story of Bang Aji by Leo Burnett Indonesia
Mondelēz capitalized on football fever ahead of the Fifa World Cup with a football-themed campaign celebrating its iconic Indonesian biscuit Biskuat.
United Ukrainian Ballet: Defiant Dancer by Mother
This Samsung spot targeted smartphone traditionalists in the hopes that they will embrace the flip phone.
Heinz: No Sugar Added Ketchup by Heinz
Heinz promoted its No Sugar Added Ketchup in a playful campaign targeted at millennials – with the simple goal of making ‘adulting’ easier.
Heineken: Cooling Your Heineken by Le Pub Brazil
Heineken amped up its sustainability efforts with a billboard in Rio de Janeiro that actually cools down beers using solar energy.