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Ads of the Week: John Lewis shows journey of fatherhood and Monopoly pushes family feuds

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By Amy Houston | Reporter

September 14, 2022 | 5 min read

There’s also a shocking film about heart disease, a live coloscopy from Ryan Reynolds and Heineken’s latest sustainability pledge.

JL

The new John Lewis tugged on heartstrings / JohnLewis

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This week, John Lewis debuted an emotive ad to introduce its new brand promise, Monopoly encouraged family feuds and time stood still in a moving Ikea spot.

John Lewis: For All Life‘s Moments by Adam & Eve/DDB

After killing off its ‘Never Knowingly Undersold’ slogan, British retailer John Lewis debuted an emotive ad to introduce its new brand promise.

Monopoly: Fighting Is Good by KesselsKramer

Monopoly

Monopoly admitted to being the cause of many a fall out as it put a positive spin on expressing emotions.

Ikea: Bring Home to Life by Rethink

Ikea Canada released a short film that emphasized how its products can bring a home to life.

Heart Research UK: Her Disease by AML Group

This shocking ad highlighted that heart disease kills twice as many women in the country as breast cancer, and yet is still largely considered a male illness.

Colorectal Cancer Alliance: Lead from Behind by Maximum Effort

Actors Ryan Reynolds and Rob McElhenney fronted a new campaign to raise awareness that colon cancer can be preventable.

Mondelēz: The True Story of Bang Aji by Leo Burnett Indonesia

Mondelēz capitalized on football fever ahead of the Fifa World Cup with a football-themed campaign celebrating its iconic Indonesian biscuit Biskuat.

United Ukrainian Ballet: Defiant Dancer by Mother

This Samsung spot targeted smartphone traditionalists in the hopes that they will embrace the flip phone.

Heinz: No Sugar Added Ketchup by Heinz

Heinz promoted its No Sugar Added Ketchup in a playful campaign targeted at millennials – with the simple goal of making ‘adulting’ easier.

Heineken: Cooling Your Heineken by Le Pub Brazil

Heineken OOH

Heineken amped up its sustainability efforts with a billboard in Rio de Janeiro that actually cools down beers using solar energy.

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