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Ads of the Week: John Lewis shows journey of fatherhood and Monopoly pushes family feuds


By Amy Houston | Senior Reporter

September 14, 2022 | 5 min read

There’s also a shocking film about heart disease, a live coloscopy from Ryan Reynolds and Heineken’s latest sustainability pledge.


The new John Lewis tugged on heartstrings / JohnLewis

Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here.

This week, John Lewis debuted an emotive ad to introduce its new brand promise, Monopoly encouraged family feuds and time stood still in a moving Ikea spot.

John Lewis: For All Life‘s Moments by Adam & Eve/DDB

After killing off its ‘Never Knowingly Undersold’ slogan, British retailer John Lewis debuted an emotive ad to introduce its new brand promise.

Monopoly: Fighting Is Good by KesselsKramer


Monopoly admitted to being the cause of many a fall out as it put a positive spin on expressing emotions.

Ikea: Bring Home to Life by Rethink

Ikea Canada released a short film that emphasized how its products can bring a home to life.

Heart Research UK: Her Disease by AML Group

This shocking ad highlighted that heart disease kills twice as many women in the country as breast cancer, and yet is still largely considered a male illness.

Colorectal Cancer Alliance: Lead from Behind by Maximum Effort

Actors Ryan Reynolds and Rob McElhenney fronted a new campaign to raise awareness that colon cancer can be preventable.

Mondelēz: The True Story of Bang Aji by Leo Burnett Indonesia

Mondelēz capitalized on football fever ahead of the Fifa World Cup with a football-themed campaign celebrating its iconic Indonesian biscuit Biskuat.

United Ukrainian Ballet: Defiant Dancer by Mother

This ad teased London Covent Garden’s unique art installation to support the displaced United Ukrainian Ballet’s production of Giselle.

Samsung: Join the Flip Side by Wieden+Kennedy Amsterdam

This Samsung spot targeted smartphone traditionalists in the hopes that they will embrace the flip phone.

Heinz: No Sugar Added Ketchup by Heinz

Heinz promoted its No Sugar Added Ketchup in a playful campaign targeted at millennials – with the simple goal of making ‘adulting’ easier.

Heineken: Cooling Your Heineken by Le Pub Brazil

Heineken OOH

Heineken amped up its sustainability efforts with a billboard in Rio de Janeiro that actually cools down beers using solar energy.

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